High-end women's clothing brand MICHAA has unveiled the 2025 autumn campaign photoshoot featuring actress Song Hye-kyo. This campaign captures artistic sensibility and restrained beauty harmoniously under the concept 'Atelier - Tinted of Fall'.
In this photoshoot, Song Hye-kyo subtly expresses the serene atmosphere of autumn, maximizing the brand's sensibility with a simple yet profound ambiance. Particularly, the calm color palette and delicate layering showcase MICHAA's unique 'refined elegance', blurring the boundaries between everyday life and art.
The styling featuring a beige-toned jacket and blouse, along with a skirt with lace details, demonstrated the essence of luxurious layering, while the black outerwear and voluminous mesh flare skirt created a more dramatic silhouette.
Additionally, the outfit in khaki beige leather paired with high boots attracted attention with its urban mood that combines practicality and elegance. The ivory tweed setup added a classic touch with gold button accents, while the blue-gray suit showcased Song Hye-kyo's unique restrained charisma along with the sophisticated silhouette pursued by the MICHAA brand.
A representative from MICHAA stated, "This campaign is a work completed with Song Hye-kyo amidst the tranquil atmosphere of autumn, emphasizing the brand's delicate aesthetics," and added, "It further highlights the luxury the brand pursues through the harmony of art and everyday life."
