Heyoon has captivated the brand scene with her unique trendiness.
On the 11th, Heyoon attended the pre-opening party held ahead of the official opening of the adidas Originals Dosan Flagship Store, drawing attention with her fashion and performance as a global MZ icon.
On that day, Heyoon completed a striking yet unique look by pairing a cropped sleeveless top with the sports brand logo, black leather pants with cutting details, an eyelet belt, and casual shoes. Freely crossing the boundaries between street mood and glam look, Heyoon showcased her identity through fashion, presenting the essence of a global trendsetter.
Heyoon surprised the audience by unveiling her first domestic single ‘Pivot’ and a new song set to be released in July. On the 28th of last month, Heyoon personally announced the comeback news through the official Instagram of Universal Music A&L, stating, “The next single is scheduled to be released in July,” and she met expectations with a high-quality performance that garnered a hot response.
With her sensuous styling and fashion sense, Heyoon has conquered not only the music industry but also the fashion world. She attended Paris Fashion Week in November last year and March this year, visiting global brand shows such as Lacoste, Marine Serre, and Uzo, receiving media spotlight as she perfectly embodied a stylish look and was recognized as ‘the new muse of the fashion world.’
Previously, Heyoon debuted as the Korean representative of the global pop group Now United, proving her global presence by selling out stadium tours in over 30 countries during her group activities. After her solo debut, she left a strong impression as a solo artist through her releases ‘Pivot’ and ‘ASAP,’ collaborating with global artists like Armani White while showcasing her unique dreamy tone and emotions.
[Son Jin-ah, MK Sports Reporter]
