Lisa from the group BLACKPINK meets listeners with a new single ahead of her regular album comeback.
Lisa released her new song 'Born Again' on global music sites at 9 AM KST on the 7th.
'Born Again' is a dynamic and energetic pop track featuring rapper Doja Cat, who has made a name for herself with Billboard No. 1 hits and Grammy wins, and British artist RAYE, who achieved the record for the most awards won in a single day at the Brit Awards, adding to the synergy.
In particular, the music video for 'Born Again' was directed by Bardia Zeinali, who has collaborated with global pop stars like Sabrina Carpenter and Tate McRae, enhancing the viewing experience with high-quality production.
With the release of 'Born Again' capturing the attention of global fans, Lisa will release her first regular album 'Alter Ego' on the 28th. 'Alter Ego' will include tracks like 'New Woman' featuring global pop star Rosalía, 'Moonlit Floor', and 'Rockstar'. As her first regular album since her solo debut, Lisa plans to showcase diverse music by transforming into five unique characters that represent her personality.
Showing active progress, Lisa has been writing new records by presenting her own music since establishing LLoud Co. Not only did 'Rockstar' mark a strong start with 260 million views on YouTube, but she also achieved a successful solo career by winning the 'Best K-Pop' trophy at the 2024 MTV Video Music Awards.
Additionally, Lisa reached No. 1 on the Billboard Global Excl. U.S. chart with 'Rockstar', secured 4th place on the Billboard Global 200 weekly chart, and achieved 8th place on the Spotify Global chart, earning the title of the artist with the biggest debut success on the global Spotify chart among K-pop female soloists.
As she continues to demonstrate her worth as a 'global pop artist', Lisa is set to make her acting debut in the third season of HBO's 'The White Lotus', which premieres on the 16th, and she is also preparing for a glamorous solo debut at Coachella in April.
Meanwhile, Lisa's first regular album 'Alter Ego' will be released on the 28th.
