Ray from the group IVE showcased her true colors as a 'photoshoot artisan' with her unique styling.
Casual footwear brand Crocs unveiled the Heights Collection campaign featuring Ray on the 25th.
This campaign captures Ray's diverse charm under the slogan 'Your Crocs. Your Story. Your World.' It defines Crocs not just as shoes but as a means of self-expression that reveals personal stories and styles, conveying a message that maximizes individuality and creativity through values beyond footwear.
Additionally, based on the theme 'Every moment you walk is a runway,' the concept captures the essence of Ray's footsteps turning every moment into her own runway, using unfamiliar alleys, streets, and passing shadows as the backdrop of everyday scenery.
In the photoshoot, Ray perfectly expressed the natural and comfortable charm of the products with her signature lively energy, leaving viewers in awe. The video utilized the recent trend of fixed subjects and camera movement techniques to highlight the product silhouettes and Ray's stylish styling in a fast-paced manner.
In another photoshoot, Ray showcased a strong presence with trendy black and white layered styling. Set against an alley with a street vibe, she accentuated the iconic charm of the products with hip styling and bold poses. The video captured scenes of the shoes crossing as Ray moved her toes, further emphasizing the individuality of the modern colors 'Bone' and 'Black.'
Meanwhile, IVE will release their mini album 'IVE SECRET' on the 25th through various music streaming sites and continue their active promotions with the title track 'XOXZ.'
[Kim So-yeon, Star Today Reporter]
