Premium skincare brand MERNEL has appointed actor Ji Chang-wook as its official ambassador for the Japanese market.
On the 8th, they announced that they will officially launch brand campaigns in Japan starting in the second half of this year.
MERNEL is a skincare brand that offers high-performance products based on natural ingredients and low-irritation formulas. With the appointment of Ji Chang-wook, the brand plans to enhance its luxurious sensibility and support its global expansion.
Ji Chang-wook is a leading K-content star who actively communicates with fans worldwide through various content such as dramas, movies, and OTT platforms. MERNEL believes that his soft and restrained image aligns with the brand's philosophy, making him the perfect candidate as the ambassador for Japan.
MERNEL plans to strengthen its position in the Japanese premium beauty market by sequentially launching diverse campaigns and limited promotions with Ji Chang-wook. Specific schedules and event details will be announced later through official channels and social media.