As Baby Monster is set to make a comeback with 'HOT SAUCE' on July 1, they are drawing attention for continuing their march of views in the hundreds of millions with their performance video on YouTube.
According to YG Entertainment on the 23rd, Baby Monster's performance video for their official debut song 'SHEESH' surpassed 200 million views on YouTube at 6:04 AM on that day. This achievement comes about 1 year and 2 months after its release on April 5.
Considering that it is a choreography video rather than an official music video, this is an extraordinary accomplishment. They are solidifying their presence as the 'next-generation YouTube queen' while increasing their influence on YouTube, the center of the global music market. Their official channel currently has 9.43 million subscribers, and their cumulative views have exceeded 4.7 billion.
With this, Baby Monster now holds 5 videos with over 200 million views out of a total of 10 YouTube contents that have surpassed 100 million views. Previously, 'SHEESH' (300 million), which broke the record for the shortest debut song by a K-pop girl group, along with 'BATTER UP' (300 million), 'FOREVER' (200 million), and 'DRIP' (200 million) music videos achieved the same view count.
The 'SHEESH' performance video has received praise for its excellent direction that maximizes Baby Monster's delicate expressiveness and the inherent charm of their performance. The 'SHEESH' track has been ranking high on various global charts such as Billboard and Spotify, leading to a steady rise in popularity for the video.
Meanwhile, Baby Monster will make their comeback with the pre-release single 'HOT SAUCE' on July 1. Previously, Yang Hyun-suk, the general producer, stated, "I prepared it as a gift hoping everyone enjoys this summer," and described it as "an addictive hip-hop song from the mid to late 1980s," raising expectations among music fans.
Additionally, Baby Monster is currently on their first world tour, performing in 20 cities around the world over a total of 32 shows. They will continue their busy schedule with the release of their second single in September and a mini album in October.
[Geum Bitna, MK Sports Reporter]
