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“The Chairman is coming in”… ‘Shinsegae Chairman's Daughter’ Annie draws attention to her chaebol lifestyle during a live broadcast

Seunghun Ji
Input : 
2025-06-25 14:47:39
All Day Project Annie. Photo | Star Today DB
All Day Project Annie. Photo | Star Today DB

Annie (real name Moon Seo-yoon), a member of the group All Day Project known as the daughter of Shinsegae Chairman Chung Yoo-kyung, is gaining attention for a past live broadcast.

Recently, Annie held a live broadcast to communicate with fans through her official channel. During the broadcast, a male voice was heard saying, “The Chairman is coming in,” to which responses of “Yes” followed.

Annie continued the broadcast without being flustered by the situation, drawing attention.

Netizens who saw this reacted with curiosity, saying things like, “I can’t believe I’m seeing something I only see in dramas,” and “She confirmed she’s an idol from a wealthy background.”

Annie officially debuted on the 23rd with All Day Project's first single ‘FAMOUS’. The team is the second group introduced by Teddy, the general producer of The Black Label, following Mino, and consists of five members: Annie, Tarzan, Bailey, Woochan, and Youngseo.

Annie from the new mixed group All Day Project under The Black Label. Photo | All Day Project YouTube capture
Annie from the new mixed group All Day Project under The Black Label. Photo | All Day Project YouTube capture

Earlier, Annie revealed in a debut documentary video released on the official YouTube channel on the 13th that she chose the path of becoming a singer despite her family's opposition.

Annie stated, “People often think that I’m not serious about this path and I receive a lot of doubt, so I feel like I need to show more to prove how earnest I am about this dream. I really enjoy getting closer to the opportunity to debut, so I’ve been working harder every day and have been very intense about it.”

Annie is the granddaughter of Shinsegae Chairman Lee Myung-hee and the daughter of Chung Yoo-kyung, the general manager of Shinsegae Department Store. She has been preparing for her debut under The Black Label while on leave from Columbia University in the United States.

[Ji Seung-hoon, Star Today Reporter]

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