[Who is NMIXX]
Debuted in February 2022, NMIXX is a girl group under JYP Entertainment, consisting of Lily, Haewon, Seolyoon, Bae, Jiwoo, and Kyujin. Originally debuting as a seven-member group, they became a six-member group after former member Jinny left the team just 10 months after their debut.
The team name NMIXX is a combination of the letter 'N', which stands for now, new, next, and the unknown variable, and the word 'MIX', symbolizing combination and diversity. It carries the meaning of 'the best combination to lead a new era'.
[What is ‘Blue Valentine’]
Released on the 13th, NMIXX's first full album is a new release after about 7 months since their previous mini-album 'Fe3O4: FORWARD'. It consists of 12 tracks with diverse colors, including Latin pop, hip-hop, reggaeton, and hyperpop styles.
The new album marks the end of the 'Fe3O4' series, which dealt with stories of staying in the reality world called 'FIELD', and opens a new chapter. It explores the emotions that occur during the 'Blue Valentine Stage' while sailing towards MIXXTOPIA.
[Title Track ‘Blue Valentine’]
A song that sings about the desire to ignite warmth in a cold heart where emotions collide. It captivates the ears with a melancholic synth sound and guitar riffs, combined with a fast-paced boom bap rhythm.
Released on the 13th at 6 PM, this song ranked 11th on Melon's Top 100 as of midnight on the 14th. It also topped Melon's 'Hot 100' (100 days), 'Hot 100' (30 days), and reached the top of the Bugs real-time chart, kicking off a wave of popularity.
[Targeting Points]
The term used to describe NMIXX is 'hexagonal girl group', meaning they possess balanced capabilities across six areas: vocals, dance, visuals, teamwork, stage interpretation, and concept absorption. The solid vocals of the six members provide enjoyment in both listening and watching, even during intense performances.
Their unique genre, 'MIXX POP', cannot be overlooked. 'MIXX POP' is NMIXX's signature concept that boldly combines different genres within a single song, showcasing unpredictable developments.
They bring freshness with experimental attempts that break away from traditional K-pop girl group norms, such as 'DICE', which intersects jazz-style brass sounds with high teen pop and hip-hop rhythms, and 'Love Me Like This', which masterfully combines R&B grooves with house beats.
[Whispering Reporter Talk]
NMIXX debuted under the 'girl group powerhouse' JYP Entertainment and received a lot of attention, but it is true that they did not achieve the expected results. Many pointed out the relatively less addictive hook of 'MIXX POP'.
However, NMIXX continued to insist on 'MIXX POP', and with 'Blue Valentine', they entered the Melon 'Top 100' with their highest ranking to date. This is a valuable achievement for their first full album.
Although their talent was recognized early on, NMIXX, who had been lacking that 'one shot', has finally found a song that is 'perfect' in terms of music, concept, and music video. It will be interesting to see how far they can soar from here.
[Lee Da-kyum, Star Today Reporter]
