The group Baby Monster is experiencing explosive growth on YouTube with their music video for 'WE GO UP', igniting a full-scale popularity surge with high-quality content showcasing their performance.
According to YG Entertainment on the 13th, the music video for Baby Monster's title track from their mini album 2, 'WE GO UP', surpassed 30 million views on YouTube around 6 AM that day. It took one day to reach 10 million views right after its release, but the time to reach 20 million views was reduced to 22 hours, and 30 million views was achieved in just 19 hours, showing a gradual acceleration.
Additionally, YG will unveil the 'WE GO UP' EXCLUSIVE PERFORMANCE VIDEO featuring the choreography at midnight on the 14th. Given the consistently explosive view count trend of the music video, this new video is expected to trigger another wave of popularity.
Previously, chief producer Yang Hyun-suk announced news of Baby Monster's new album and hinted at a choreography video comparable to the music video. YG had already begun pre-planning to maximize the quality and decided to collaborate with a mega crew for a more grand-scale production. To achieve this, they recruited a choreography team and location, conducting filming over several days.
The 'WE GO UP' EXCLUSIVE PERFORMANCE VIDEO D-1 poster uploaded that day also significantly raised music fans' expectations. A vast runway shrouded in darkness at night, illuminated by lights, hints at the overwhelming scale of Baby Monster's upcoming 'WE GO UP' performance.
YG stated, "Since the music video does not contain choreography, we anticipate some disappointment from fans, so we put special effort into this video," and added, "We ask for a lot of interest in this video, which will serve as a signal for our full-scale comeback activities."
Meanwhile, Baby Monster made their comeback on the 10th with their mini album 'WE GO UP'. The title track, sharing the same name as the album, conveys a confident message of striving for greater heights, combining the members' bold rapping, thrilling high notes, and addictive melodies, receiving positive responses from music fans.
[Lee Da-kyum, Star Today Reporter]
