According to the big data analysis results of advertising model brand reputation in March 2025, Byun Woo-seok ranked first, followed by Son Heung-min in second and Lim Young-woong in third.
The Korea Corporate Reputation Research Institute measured 27,499,097 pieces of advertising model brand big data from February 6, 2025, to March 6, 2025, and calculated the brand reputation index based on consumer behavior analysis, including participation index, media index, communication index, and community index. This is an 8.02% increase compared to the 25,457,884 pieces of advertising model brand big data from February.
The brand reputation index is an indicator created through brand big data analysis, which finds that consumers' online habits significantly influence brand consumption. The analysis of advertising model brand reputation can measure the relationship between consumers and the advertising model brand, positive and negative evaluations, media interest, and the amount of interest and communication from consumers.
The analysis of advertising model brand reputation targets brands in the top ranks of brand reputation and analyzes the relationship between advertising model brands and consumers through a big data reputation algorithm. The detailed indicators of the advertising model brand reputation index include weights for advertising channels.
The ranking of the top 30 advertising model brand reputations in March 2025 is as follows: Byun Woo-seok, Son Heung-min, Lim Young-woong, IVE, BTS, Cha Eun-woo, Yoo Jae-suk, BLACKPINK, Lee Chan-won, Lee Byung-hun, Jeon Hyun-moo, aespa, Faker, Ma Dong-seok, Kim Jong-kook, Kim Hye-soo, Gong Yoo, Park Seo-joon, Kim Soo-hyun, Son Seok-koo, Park Bo-gum, Seventeen, Kim Jong-min, Kim Yuna, Song Ga-in, Jung Hae-in, Han Ji-min, Shin Dong-yup, Kang Daniel, and Young-tak.
Byun Woo-seok, who ranked first in advertising model brand reputation, had a participation index of 172,778, a media index of 193,930, a communication index of 436,396, and a community index of 627,576, resulting in a brand reputation index of 1,430,678. This is a 10.21% decrease compared to the brand reputation index of 1,593,381 in February.
In second place, Son Heung-min's brand had a participation index of 274,298, a media index of 286,156, a communication index of 297,357, and a community index of 436,576, resulting in a brand reputation index of 1,294,387. This is a 20.55% increase compared to the brand reputation index of 1,073,692 in February.
In third place, Lim Young-woong's brand had a participation index of 294,682, a media index of 343,734, a communication index of 206,468, and a community index of 354,401, resulting in a brand reputation index of 1,199,285. This is a 3.35% decrease compared to the brand reputation index of 1,240,904 in February.
In fourth place, the IVE (Ahn Yu-jin, Gaeul, Rei, Jang Won-young, Liz, Lee Seo) brand had a participation index of 178,515, a media index of 189,342, a communication index of 236,850, and a community index of 346,713, resulting in a brand reputation index of 951,419. This is a 20.52% increase compared to the brand reputation index of 789,414 in February.
In fifth place, the BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) brand had a participation index of 56,835, a media index of 177,532, a communication index of 292,930, and a community index of 385,010, resulting in a brand reputation index of 912,307. This is a 10.00% increase compared to the brand reputation index of 829,349 in February.
Korea Corporate Reputation Research Institute Director Koo Chang-hwan stated, “According to the big data analysis results of advertising model brand reputation in March 2025, Byun Woo-seok's brand ranked first. Analyzing the advertising model brand category, there was an 8.02% increase compared to the 25,457,884 pieces of advertising model brand big data from February. A detailed analysis shows a 0.39% decrease in brand consumption, a 1.27% increase in brand issues, a 17.11% increase in brand communication, and an 8.40% increase in brand spread,” he analyzed.
He continued, “In the link analysis of the advertising brand of Byun Woo-seok, who ranked first in advertising model brand reputation in March 2025, the terms ‘warm, flutter, record’ were highly rated, and in the keyword analysis, ‘Discovery Ambassador, Prada Fashion Show, Elle Cover Model’ were highly rated. The positive-negative ratio analysis of Byun Woo-seok's advertising brand showed a positive ratio of 91.25%,” he analyzed the brand big data.
The March 2025 advertising model brand reputation survey was conducted through brand big data analysis of Byun Woo-seok, Son Heung-min, Lim Young-woong, IVE, BTS, Cha Eun-woo, Yoo Jae-suk, BLACKPINK, Lee Chan-won, Lee Byung-hun, Jeon Hyun-moo, aespa, Faker, Ma Dong-seok, Kim Jong-kook, Kim Hye-soo, Gong Yoo, Park Seo-joon, Kim Soo-hyun, Son Seok-koo, Park Bo-gum, Seventeen, Kim Jong-min, Kim Yuna, Song Ga-in, Jung Hae-in, Han Ji-min, Shin Dong-yup, Kang Daniel, Young-tak, Tours, TWICE, Lee Jung-jae, Park Jung-min, Jang Yoon-jung, Ahn Jung-hwan, Kim Dong-hyun, Kim Go-eun, Lee Young-ae, Park Eun-bin, Kim Hye-yoon, Hyun Bin, Le Sserafim, Red Velvet, Kang Ho-dong, Rise, Jung Dong-won, NCT, I-LAND, and Baby Monster.
