SM Culture & Contents (hereafter SM C&C) is embarking on a new challenge this second half of the year.
As the domestic entertainment industry gains global attention, SM C&C, recognized as a leading management company, is actively engaging in joint ventures with relevant organizations to establish diverse business models.
SM C&C is a representative cultural content company in Korea, operating various business sectors including the entertainment division, which consists of management and IP expansion, advertising, and travel. These sectors are achieving top results in their respective industries and are being operated organically under close cooperation.
In this context, SM C&C is garnering industry attention as a joint partner in the SBS audition program 'Our Ballad,' which is set to air its first episode on the 23rd.
'Our Ballad' is a music audition program that seeks the voices of 2025 to reinterpret the ballads that were the songs of our time. It raises expectations for the birth of the next generation of balladeers through the heartfelt stories and voices of the participants.
Bringing a fresh breeze to the audition program scene, 'Our Ballad' is not just an ordinary audition program. Some of the participants will continue their active careers with the support of SM C&C, the joint partner of the program, after the broadcast ends.
With a diverse roster of artists including MCs and actors, SM C&C is reportedly set to officially enter music management through 'Our Ballad,' drawing significant attention from the industry.
[Lee Da-kyum, Star Today Reporter]
