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Sung Si-kyung warns restaurants that used his promotion for 'I will eat' saying, "It feels like a bad intention"... also mentions specific establishments

Seunghun Ji
Input : 
2025-06-19 16:12:38
Sung Si-kyung. Photo | YouTube channel 'Sung Si-kyung' - I will eat capture
Sung Si-kyung. Photo | YouTube channel 'Sung Si-kyung' - I will eat capture

Singer Sung Si-kyung has issued a warning regarding some restaurants that have used his content for promotion.

On the 18th, Sung Si-kyung introduced the restaurant 'Yeouido-Seogung' through his YouTube channel 'Sung Si-kyung' - I will eat segment.

That day, Sung Si-kyung expressed that he felt burdened by the 'taste expert' image built through the 'I will eat' segment.

When a staff member who appeared with him mentioned, "I heard that the restaurant introduced in the past still has an enormous waiting list," Sung Si-kyung replied, "I didn't introduce it as a super delicious restaurant, I was just trying to talk about memories. When people visit and say, 'It's not as good as I thought...' it makes me sad."

He added, "I clearly said it was a nostalgic restaurant, but (people are taking it that way) it's really hard."

Sung Si-kyung also remarked, "It's so funny that there are places that say they were featured in 'I will eat' when they actually weren't. There are too many," mentioning specific restaurant names. In response, a staff member pointed out, "It seems like they are doing (marketing) work. They introduce several ('I will eat' recommended) restaurants and just add one more."

Sung Si-kyung stated, "If they are doing well in business and the food is good, it doesn't matter how they do it. I'm not getting paid for it," but he also mentioned, "However, sometimes I feel a bit of a bad intention. I think, 'Isn't this a bit wrong?'" leaving an indirect warning to those restaurants.

Sung Si-kyung operates a YouTube channel with 2.12 million subscribers under his name. He shares various content derived from his hit song 'I will be good,' such as 'I will eat,' 'I will meet,' and 'I will decorate,' communicating with his fans.

[Ji Seung-hoon, Star Today Reporter]

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