CJ ENM is set to launch an audition program produced simultaneously in Korea and China.
On the afternoon of the 15th, the CJ ENM MUSIC Media Lounge was held at The Class Cheongdam located in Gangnam-gu, Seoul. At the event, Shin Hyung-kwan, Head of Music Content Business at CJ ENM, and Kim Ji-won, Head of Mnet Plus, presented and shared their global music business strategies and the vision for Mnet Plus.
CJ ENM plans to expand large-scale projects that can collaborate with global artists beyond K-POP this year. Starting with ‘World of Street Woman Fighter’, a national competition featuring global dance crews, the first project ‘Boys 2 Planet’ will be produced and broadcast simultaneously in Korean and Chinese versions, along with an 8-episode competition series ‘K-Popd (tentative title)’ in collaboration with Apple TV+, and a band project (tentative title) aimed at expanding the global survival genre.
Shin Hyung-kwan emphasized the importance of ‘Boys 2 Planet’, stating, “We have done many audition programs, but this scale is unprecedented. Participants from over 110 countries have applied, and more than 600 domestic and international agencies have expressed their interest in joining us.”
He added, “This is a project to create two teams simultaneously from two different cultural spheres, Korea and China. Since this is our first attempt at such a project, we hope for your interest.”
Meanwhile, CJ ENM is celebrating the 30th anniversary of Mnet this year and plans to strengthen its competitiveness by establishing global multi-labels, global production studios, and global platforms as the three core pillars of its music business. They are determined to expand their presence in the global music market through the establishment of global labels, expansion of global target content, and the launch of new services from Mnet Plus within the year.
[Lee Da-kyum, Star Today Reporter]
