The 'MZ Wannabe Icon' IVE is creating a sensation.
The pre-release track 'Rebel Heart' from IVE's third mini-album 'IVE EMPATHY', released on the 13th of last month, has achieved a 'PAK' (Perfect All Kill) by topping the real-time charts and Top 100 on domestic music sites Melon, Genie, Bugs, and Vibe as of 10 AM on the 4th.
Since its release, 'Rebel Heart' has shown a steady upward trend, continuing its success while shaking up the upper charts of Melon, known as the concrete chart, showcasing its powerful music streaming capabilities.
'Rebel Heart' features a rich sound characterized by diverse vocal harmonies, an uplifting chorus, sweet strings, and up-tempo drums, offering warm comfort and empathy with a mature perspective while maintaining IVE's unique color, completing an unprecedented new style.
Starting with Mnet's 'M Countdown' on the 23rd of last month, IVE has claimed the 1st place trophy on KBS2's 'Music Bank', MBC's 'Show! Music Core', and SBS's 'Inkigayo', achieving 6 wins by topping 'M Countdown' and 'Inkigayo' for two consecutive weeks.
Additionally, various bands participating in the 'Rebel Heart' band challenge have added to the excitement. Starting with SoRan, bands like 10CM, Jung Se-woon, Yu Da-bin Band, So Soo-bin, Kim Bo-ah, Daybreak, Lim Da-mi, Touched, Dragon Pony, LUCY, and OkSangDalBit have released videos singing the chorus of 'Rebel Heart', enhancing the enjoyment of the new song.
The music video also garnered attention immediately after its release. 'Rebel Heart' achieved the top spot on YouTube's trending videos and trending music charts. The music video depicts a march of rebels with various narratives, showcasing IVE's strong team color and making it impossible to take one's eyes off their intense presence.
With the pre-release title track 'Rebel Heart' heating up the comeback atmosphere, IVE released their third mini-album 'IVE EMPATHY' on the 3rd, and through the double title track 'Attitude', which has different moods, IVE is set to reaffirm their confident charm filled with self-assurance.
Meanwhile, IVE is set to kick off their full-scale activities with the new song 'Attitude'.
[Lee Da-kyum, Star Today Reporter]
