Yoo Jae-suk has secured the top spot in the brand reputation ranking for entertainment broadcasters in October.
The Korea Corporate Reputation Research Institute analyzed 70,803,094 big data points from 50 entertainment broadcasters from September 4, 2025, to October 4, 2025, measuring consumer participation, media volume, engagement, communication, and conversation volume on social media. Compared to the 77,337,436 big data points from September, this represents a decrease of 8.45%.
The brand reputation index is derived from extracting brand big data and analyzing consumer behavior, categorizing it into participation value, communication value, media value, and social value, with weighted metrics. The brand reputation index for entertainment broadcasters was analyzed using participation index, media index, communication index, and community index. It also included brand monitor analysis, which examines consumer sentiment, and brand value assessment, which analyzes the relationship with consumers.
The top 30 rankings for entertainment broadcaster brand reputation in October 2025 are as follows: Yoo Jae-suk, Kang Ho-dong, Shin Dong-yup, Kim Jong-kook, Jeon Hyun-moo, Kim Sook, Jo Se-ho, Seo Jang-hoon, Lee Sang-min, Tak Jae-hoon, Kim Jun-ho, Lee Kyung-kyu, Lee Soo-ji, Kim Hee-chul, Kim Jong-min, Ahn Jung-hwan, Kim Won-hoon, Defconn, Lee Young-ja, Park Na-rae, Kim Shin-young, Jung Hyung-don, Lee Soo-geun, Kim Gura, Yang Se-chan, Yoon Jung-soo, Yoo Byung-jae, Kim Dong-hyun, Ha Ha, Kim Young-chul.
Yoo Jae-suk, who ranked first in brand reputation, had a participation index of 273,774, media index of 622,834, communication index of 2,428,139, and community index of 2,731,329, resulting in a brand reputation index of 6,056,076. This is a 19.88% decrease compared to the brand reputation index of 7,558,454 from September.
In second place, Kang Ho-dong's brand had a participation index of 184,320, media index of 572,098, communication index of 1,783,997, and community index of 1,112,681, resulting in a brand reputation index of 3,653,096. This is a 95.39% increase compared to the brand reputation index of 1,869,685 from September.
In third place, Shin Dong-yup's brand had a participation index of 114,503, media index of 257,640, communication index of 1,200,573, and community index of 1,835,046, resulting in a brand reputation index of 3,407,763. This is a 41.19% increase compared to the brand reputation index of 2,413,660 from September.
In fourth place, Kim Jong-kook's brand had a participation index of 435,544, media index of 563,935, communication index of 1,001,611, and community index of 1,367,288, resulting in a brand reputation index of 3,368,378. This is a 58.34% decrease compared to the brand reputation index of 8,085,694 from September.
In fifth place, Jeon Hyun-moo's brand had a participation index of 172,422, media index of 401,949, communication index of 922,929, and community index of 916,332, resulting in a brand reputation index of 2,413,633. This is a 46.53% increase compared to the brand reputation index of 1,647,242 from September.
Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, stated, “According to the brand big data analysis results for entertainment broadcasters in October 2025, Yoo Jae-suk's brand ranked first. Analyzing the entertainment broadcaster brand category, there was an 8.45% decrease compared to the 77,337,436 big data points from September. A detailed analysis shows a 32.91% decrease in brand consumption, a 24.62% decrease in brand issues, a 4.03% decrease in brand communication, and a 0.32% increase in brand spread,” he analyzed the reputation.
He continued, “The Yoo Jae-suk brand, which ranked first in brand reputation among entertainment broadcasters in October 2025, showed high scores in link analysis for ‘talking, consistency, and donating,’ and keyword analysis showed high scores for ‘Running Man, Ddanddand, What Do You Do When You Play?’ The positive-negative ratio analysis for the Yoo Jae-suk brand showed a positive ratio of 93.02%,” he analyzed the brand.
This brand reputation survey was conducted through big data analysis of 50 entertainment broadcasters, including Yoo Jae-suk, Kang Ho-dong, Shin Dong-yup, Kim Jong-kook, Jeon Hyun-moo, Kim Sook, Jo Se-ho, Seo Jang-hoon, Lee Sang-min, Tak Jae-hoon, Kim Jun-ho, Lee Kyung-kyu, Lee Soo-ji, Kim Hee-chul, Kim Jong-min, Ahn Jung-hwan, Kim Won-hoon, Defconn, Lee Young-ja, Park Na-rae, Kim Shin-young, Jung Hyung-don, Lee Soo-geun, Kim Gura, Yang Se-chan, Yoon Jung-soo, Yoo Byung-jae, Kim Dong-hyun, Ha Ha, Kim Young-chul, Ji Seok-jin, Lee Ji-hye, Hong Hyun-hee, Jang Do-yeon, Eun Ji-won, Jung Joon-ha, Kim Sung-joo, Yang Se-hyung, Song Ji-hyo, Noh Hong-chul, Moon Se-yoon, Song Eun-yi, Park Myung-soo, Kim Gook-jin, Nam Hee-seok, Yoo Se-yoon, Kim Dae-hee, Ji Sang-ryeol, Kim Yong-man, and Choi Yang-rak.
[Kim Mi-ji, Star Today Reporter]
