Miyawo Anna has secured the top spot in the personal brand reputation of rookie idols.
According to the Korea Corporate Reputation Research Institute, the big data analysis results for the personal brand reputation of rookie idols in July 2025 showed Miyawo Anna in first place, followed by Ailet Minju in second, and Kiki Jiyu in third.
The Korea Corporate Reputation Research Institute extracted 5,099,850 pieces of big data on rookie idol group brands from June 2, 2025, to July 2, 2025, for the analysis of personal brand reputation. This represents a 2.30% increase compared to the 4,985,146 pieces of big data on rookie idol personal brands from June.
The brand reputation of rookie idol groups is analyzed by integrating boy groups and girl groups, measuring consumer participation index, media index, communication index, and community index to analyze the brand reputation index.
Miyawo Anna, who recorded the first place in personal brand reputation, had a participation index of 84,368, media index of 55,207, communication index of 72,507, and community index of 141,994, resulting in a brand reputation index of 354,076. This is an 82.67% increase compared to the brand reputation index of 193,830 in June.
In second place, Ailet Wonhee had a participation index of 92,842, media index of 82,446, communication index of 81,242, and community index of 68,846, resulting in a brand reputation index of 325,376. This is a 63.88% increase compared to the brand reputation index of 198,542 in June.
In third place, Kiki Jiyu had a participation index of 32,949, media index of 23,968, communication index of 110,170, and community index of 115,552, resulting in a brand reputation index of 282,640. This is a 35.40% increase compared to the brand reputation index of 208,741 in June.
In fourth place, Izna Yoon Ji-yoon had a participation index of 74,547, media index of 53,902, communication index of 69,336, and community index of 40,854, resulting in a brand reputation index of 238,640. This is a 50.07% increase compared to the brand reputation index of 159,017 in June.
In fifth place, Ailet Minju had a participation index of 60,410, media index of 62,937, communication index of 43,158, and community index of 68,247, resulting in a brand reputation index of 234,752. This is an 8.37% increase compared to the brand reputation index of 216,617 in June.
Director Koo Chang-hwan stated, “In the July 2025 personal brand reputation ranking for rookie idols, the Miyawo Anna brand ranked first. Analyzing the personal brand category of rookie idols, there was a 2.30% increase compared to the 4,985,146 pieces of big data from June. A detailed analysis shows a 5.68% decrease in brand consumption, a 0.14% decrease in brand issues, a 7.52% increase in brand communication, and an 8.40% increase in brand spread.”
He added, “In the link analysis for the Miyawo Anna brand, which ranked first in personal brand reputation in July 2025, the terms ‘lovely, pretty, good eater’ scored highly, and in the keyword analysis, ‘Teddy, cat, seonji haejang-guk’ scored highly. The positive-negative ratio analysis recorded a positive ratio of 88.91%.”
The top 30 rankings for personal brand reputation of rookie idols in July 2023 are Miyawo Anna, Ailet Wonhee, Kiki Jiyu, Izna Yoon Ji-yoon, Ailet Minju, Kiki Ha-eum, Hatsutuhats Ian, Ailet Yoon-a, Hatsutuhats Jiw, Tours Shin-yu, Ailet Mocha, Tours Do-hoon, Cats Eye Megan, Cats Eye Lara, Ailet Iroha, Kiki Kiya, Baby Monster Ahyeon, Izna Bang Ji-min, Izna Mai, Cats Eye Yoon-chae, Tours Han-jin, Miyawo Ella, Cats Eye Daniela, Tours Ji-hoon, Hatsutuhats Carmen, Hatsutuhats Eina, Baby Monster Asa, Hatsutuhats Yoo-ha, Cats Eye Manon, and Tours Young-jae.
