BLACKPINK's Jennie has topped the girl group personal brand reputation rankings.
According to the Korea Corporate Reputation Research Institute on the 22nd, the big data analysis results for girl group personal brand reputation from June 2025 showed that Jennie ranked first, followed by IVE's Jang Won-young in second and IVE's An Yu-jin in third.
The Korea Corporate Reputation Research Institute extracted 102,817,333 pieces of big data on 725 girl group members from May 22, 2025, to June 22, 2025, to analyze consumer behavior regarding girl group personal brands. They analyzed the brand reputation index using participation index, media index, communication index, and community index. Compared to the previous month, the girl group personal brand big data decreased by 0.98% from 103,830,028 pieces.
The brand reputation index for BLACKPINK's Jennie, who ranked first, was analyzed with a participation index of 1,034,259, media index of 1,001,781, communication index of 2,146,303, and community index of 2,585,865, resulting in a total brand reputation index of 6,768,209. This is a 28.60% decrease compared to the brand reputation index of 9,479,200 from the previous month.
In second place, IVE's Jang Won-young had a participation index of 1,438,267, media index of 1,321,360, communication index of 1,821,454, and community index of 1,832,461, resulting in a brand reputation index of 6,413,541. This is a 3.26% increase compared to the brand reputation index of 6,210,896 from the previous month.
In third place, IVE's An Yu-jin had a participation index of 838,951, media index of 987,951, communication index of 989,312, and community index of 1,132,401, resulting in a brand reputation index of 3,948,614. This is an 18.83% decrease compared to the brand reputation index of 4,864,346 from the previous month.
In fourth place, aespa's Winter had a participation index of 570,824, media index of 823,455, communication index of 1,063,503, and community index of 1,255,556, resulting in a brand reputation index of 3,713,338. This is a 35.01% increase compared to the brand reputation index of 2,750,330 from the previous month.
In fifth place, BLACKPINK's Rosé had a participation index of 428,717, media index of 427,310, communication index of 912,168, and community index of 1,401,661, resulting in a brand reputation index of 3,169,855. This is a 42.32% decrease compared to the brand reputation index of 5,496,021 from the previous month.
Director Koo Chang-hwan stated, "The analysis of the girl group personal brand reputation big data for June 2025 shows that BLACKPINK's Jennie brand ranked first. When analyzing the girl group personal brand category, it decreased by 0.98% compared to the previous month's big data of 103,830,028. A detailed analysis shows a 16.41% decrease in brand consumption, a 13.17% decrease in brand issues, a 0.25% increase in brand communication, and an 11.95% increase in brand spread."
He continued, "The brand of BLACKPINK's Jennie, which ranked first in the girl group personal brand reputation for June 2025, showed high scores in link analysis with terms like 'overwhelming, donate, win,' and in keyword analysis with 'ruby, best album, Jennie style.' The positive-to-negative ratio analysis showed a positive ratio of 90.28%."
The top 30 rankings for girl group personal brand reputation in June 2025 are BLACKPINK's Jennie, IVE's Jang Won-young, IVE's An Yu-jin, aespa's Winter, BLACKPINK's Rosé, Red Velvet's Joy, Girls' Generation's Taeyeon, IVE's Rei, Signature's Jiwon, BLACKPINK's Jisoo, aespa's Ningning, Red Velvet's Wendy, Oh My Girl's YooA, Red Velvet's Irene, IVE's Liz, Red Velvet's Seulgi, Oh My Girl's Arin, IVE's Gaeul, LE SSERAFIM's Kim Chaewon, TWICE's Sana, aespa's Giselle, TWICE's Jeongyeon, TWICE's Jihyo, IVE's Lee Seo, TWICE's Mina, aespa's Karina, (G)I-DLE's Miyeon, Oh My Girl's Mimi, ITZY's Yuna, and Red Velvet's Yeri.
