Yoo Jae-suk has secured the top spot in the brand reputation ranking for entertainment hosts.
According to the Korea Corporate Reputation Research Institute, the analysis of big data for entertainment host brand reputation in June 2025 revealed Yoo Jae-suk in 1st place, followed by Shin Dong-yup in 2nd and Kim Jong-kook in 3rd.
The Korea Corporate Reputation Research Institute analyzed 72,130,809 pieces of big data from 50 entertainment hosts from May 7, 2025, to June 7, 2025, measuring consumer participation, media volume, consumer engagement and communication, and social conversation volume. This represents a 9.94% increase compared to the 65,609,981 pieces of big data from the previous month.
The brand reputation index is derived from extracting brand big data and analyzing consumer behavior, categorizing it into participation value, communication value, media value, and social value, and applying weights to produce the index. The entertainment host brand reputation index was analyzed using participation index, media index, communication index, and community index. It also included brand monitor analysis of consumer positive and negative responses and brand value assessment analyzing the relationship with consumers.
Yoo Jae-suk, who ranked 1st in entertainment host brand reputation, had a participation index of 256,841, media index of 679,229, communication index of 2,270,404, and community index of 2,574,421, resulting in a brand reputation index of 5,780,895. This is a 5.94% decrease compared to the brand reputation index of 6,145,844 from the previous month.
The brand of Shin Dong-yup, who ranked 2nd, had a participation index of 111,042, media index of 505,158, communication index of 1,373,096, and community index of 1,490,678, resulting in a brand reputation index of 3,479,974. This is a 62.45% increase compared to the brand reputation index of 2,142,165 from the previous month.
The brand of Kim Jong-kook, who ranked 3rd, had a participation index of 131,510, media index of 219,985, communication index of 1,292,301, and community index of 1,459,281, resulting in a brand reputation index of 3,103,078. This is a 14.47% decrease compared to the brand reputation index of 3,627,883 from the previous month.
The brand of Kim Jun-ho, who ranked 4th, had a participation index of 162,287, media index of 310,412, communication index of 1,341,013, and community index of 1,218,210, resulting in a brand reputation index of 3,031,922. This is a 73.10% increase compared to the brand reputation index of 1,751,556 from the previous month.
The brand of Kim Jong-min, who ranked 5th, had a participation index of 255,976, media index of 367,446, communication index of 838,906, and community index of 1,357,781, resulting in a brand reputation index of 2,820,108. This is a 38.43% decrease compared to the brand reputation index of 4,580,225 from the previous month.
Director Koo Chang-hwan stated, “The analysis of the brand big data for entertainment hosts in June 2025 shows that the Yoo Jae-suk brand ranked 1st. Analyzing the entertainment host brand category, there was a 9.94% increase compared to the previous month’s big data of 65,609,981. A detailed analysis shows a 6.50% decrease in brand consumption, a 2.48% decrease in brand issues, a 16.95% increase in brand communication, and a 10.91% increase in brand spread.”
He continued, “The Yoo Jae-suk brand, which ranked 1st in the entertainment host brand reputation in June 2025, showed high scores in link analysis for ‘diligent, consistent, positive,’ and the keyword analysis revealed ‘You Quiz, Running Man’ as high-ranking keywords. The positive-negative ratio analysis for the Yoo Jae-suk brand showed a positive ratio of 92.09%.”
The top 30 rankings for entertainment host brand reputation in June 2025 are as follows: Yoo Jae-suk, Shin Dong-yup, Kim Jong-kook, Kim Jun-ho, Kim Jong-min, Lee Sang-min, Jeon Hyun-moo, Kang Ho-dong, Tak Jae-hoon, Kim Dong-hyun, Lee Soo-ji, Seo Jang-hoon, Noh Hong-chul, Ahn Jung-hwan, Lee Young-ja, Lee Kyung-kyu, Kim Won-hoon, Lim Woo-il, Moon Se-yoon, Defconn, Kim Hee-chul, Song Ji-hyo, Kim Sook, Lee Ji-hye, Lee Soo-geun, Kim Gura, Jung Hyung-don, Park Na-rae, Hong Hyun-hee, Nam Hee-seok.
