According to big data analysis results for idol personal brand reputation in February 2025, IVE's Jang Wonyoung ranked 1st, followed by BLACKPINK's Rosé in 2nd and BLACKPINK's Jennie in 3rd.
The Korean Corporate Reputation Research Institute extracted 125,141,674 pieces of big data on 1,730 idol personal brands from January 21, 2025, to February 21, 2025, to analyze consumer participation index, media index, communication index, and community index to measure brand reputation index. Compared to the previous January's idol personal brand big data of 163,322,138 pieces, this represents a decrease of 23.38%.
The brand reputation index is an indicator created through brand big data analysis, which finds that consumers' online habits significantly influence brand consumption. Through the analysis of idol personal brand reputation, it is possible to measure positive and negative evaluations of idol personal brands, media interest, and the volume of consumer interest and communication. Monitoring by the idol brand reputation editor and risk assessment were also included.
The top 30 rankings for idol personal brand reputation in February 2025 are as follows: IVE's Jang Wonyoung, BLACKPINK's Rosé, BLACKPINK's Jennie, aespa's Karina, IVE's An Yujin, BTS's Jimin, BIGBANG's G-Dragon, Wanna One's Hwang Minhyun, BTS's Jin, ASTRO's Cha Eunwoo, BTS's Jungkook, BLACKPINK's Jisoo, aespa's Winter, SHINee's Key, BTS's V, IVE's Rei, BLACKPINK's Lisa, Super Junior's Heechul, Wanna One's Kang Daniel, RISE's Wonbin, IVE's Lee Seo, IVE's Liz, SEVENTEEN's Mingyu, Red Velvet's Irene, SEVENTEEN's Jeonghan, EXO's Baekhyun, Super Junior's Kyuhyun, aespa's Giselle, Signature's Jiwon, BIGBANG's Taeyang.
IVE's Jang Wonyoung, who ranked 1st in personal brand reputation, had a participation index of 1,506,816, media index of 1,554,222, communication index of 3,594,220, and community index of 2,065,156, resulting in a brand reputation index of 8,720,413. This is a 68.63% increase compared to the previous January's brand reputation index of 5,171,231.
In 2nd place, BLACKPINK's Rosé had a participation index of 415,726, media index of 497,031, communication index of 2,464,459, and community index of 3,037,180, resulting in a brand reputation index of 6,414,396. This is a 26.19% decrease compared to the previous January's brand reputation index of 8,690,225.
In 3rd place, BLACKPINK's Jennie had a participation index of 463,904, media index of 590,059, communication index of 2,979,979, and community index of 2,007,326, resulting in a brand reputation index of 6,041,269. This is an 88.87% increase compared to the previous January's brand reputation index of 3,198,630.
In 4th place, aespa's Karina had a participation index of 690,188, media index of 721,314, communication index of 1,804,334, and community index of 1,575,776, resulting in a brand reputation index of 4,791,612. This is a 24.57% decrease compared to the previous January's brand reputation index of 6,352,554.
In 5th place, IVE's An Yujin had a participation index of 692,586, media index of 736,412, communication index of 1,769,804, and community index of 1,557,508, resulting in a brand reputation index of 4,756,309. This is a 33.94% increase compared to the previous January's brand reputation index of 3,550,992.
Korean Corporate Reputation Research Institute's Director Koo Chang-hwan stated, “In the February 2025 idol personal brand reputation rankings, IVE's Jang Wonyoung brand ranked 1st. Analyzing the big data of idol personal brands, it shows a decrease of 23.38% compared to the previous January's idol personal brand big data of 163,322,138 pieces. A detailed analysis shows a 2.08% increase in brand consumption, a 0.17% increase in brand issues, a 4.65% decrease in brand communication, and a 48.03% decrease in brand spread.”
He continued, “In the link analysis for the February 2025 idol personal brand reputation 1st place, IVE's Jang Wonyoung brand showed high results for ‘dominate, grow, record,’ and in the keyword analysis, ‘Lucky Vicky, Rebel Heart, Chotong President’ were highly analyzed. In the positive-negative ratio analysis, the big data positive ratio recorded 93.20%.”
The top 100 rankings for idol personal brand reputation in February 2025 are as follows: IVE's Jang Wonyoung, BLACKPINK's Rosé, BLACKPINK's Jennie, aespa's Karina, IVE's An Yujin, BTS's Jimin, BIGBANG's G-Dragon, Wanna One's Hwang Minhyun, BTS's Jin, ASTRO's Cha Eunwoo, BTS's Jungkook, BLACKPINK's Jisoo, aespa's Winter, SHINee's Key, BTS's V, IVE's Rei, BLACKPINK's Lisa, Super Junior's Heechul, Wanna One's Kang Daniel, RISE's Wonbin, IVE's Lee Seo, IVE's Liz, SEVENTEEN's Mingyu, Red Velvet's Irene, SEVENTEEN's Jeonghan, EXO's Baekhyun, Super Junior's Kyuhyun, aespa's Giselle, Signature's Jiwon, BIGBANG's Taeyang, IVE's Gaeul, NCT's Mark, Girls' Generation's Taeyeon, aespa's Ningning, SHINee's Taemin, BTS's RM, The Boyz's Hyunjae, LE SSERAFIM's Kim Chaewon, TWICE's Jihyo, ITZY's Yuna, SEVENTEEN's Woozi, TWICE's Mina, SHINee's Minho, Oh My Girl's YooA, Kiss of Life's Natti, BIGBANG's Daesung, Red Velvet's Joy, SEVENTEEN's Hoshi, SEVENTEEN's Jun, RISE's Sohee, SEVENTEEN's Dokyeom, Super Junior's Siwon, SEVENTEEN's Seungkwan, Red Velvet's Seulgi, TWICE's Dahyun, ENHYPEN's Sunghoon, BTS's J-Hope, The Boyz's Juyeon, LE SSERAFIM's Sakura, Oh My Girl's Arin, SEVENTEEN's Wonwoo, NCT's Doyoung, NCT's Jaehyun, Oh My Girl's Mimi, (G)I-DLE's Miyeon, TVXQ's Yunho, Red Velvet's Wendy, RISE's Anton, TWICE's Nayeon, MAMAMOO's Hwasa, LE SSERAFIM's Hong Eunchae, Oh My Girl's Hyojung, LE SSERAFIM's Kazuha, Red Velvet's Yeri, RISE's Seongchan, fromis_9's Lee Chaeyoung, SHINee's Onew, ITZY's Chaeryeong, TWICE's Chaeyoung, ATEEZ's San, TWICE's Jeongyeon, Super Junior's Donghae, fromis_9's Baek Jiheon, ITZY's Ryujin, ATEEZ's Hongjoong, SEVENTEEN's Joshua, fromis_9's Lee Saerom, The Boyz's Sunwoo, Wanna One's Park Jihoon, MAMAMOO's Solar, BABYMONSTER's Ahyeon, RISE's Eunsuk, Highlight's Yoon Doojoon, BABYMONSTER's Laura, Wanna One's Ong Seongwoo, Wanna One's Kim Jaehwan, ATEEZ's Jongho, BABYMONSTER's Asa, Kiss of Life's Belle, BABYMONSTER's Luca.
