The group CRAVITY (Se-rim, Allen, Jung-mo, Woo-bin, Won-jin, Min-hee, Hyung-jun, Tae-young, Sung-min) has officially launched the signal for their second regular album activities.
On the 4th, their agency Starship Entertainment released the concept film for CRAVITY's second regular album 'Dare to Crave' through CRAVITY's official SNS, announcing the album's release on June 23. Along with this, they drew more attention by unveiling CRAVITY's new logo through a stylish logo motion.
The concept film begins with the phrase 'Of Things That Come Too Easily.' It features scenes of nature polluted by trash and junkyards, starting with Sung-min watching these scenes on TV, followed by CRAVITY members excessively devouring grapes, revealing their desires. In particular, the grand and fast-paced music combined with various screen transitions created a more vibrant direction.
At the end of the video, the phrase 'Crave Gravity' swells like a grape and merges to create 'CRAVITY', emphasizing the close relationship of this album with grapes, and showing that the combination of 'CRAVE' and 'GRAVITY' has changed the meaning of the group's name.
In the subsequently released logo motion video, the process of a grape transforming into a living being and then being shaped into a logo added meaning to CRAVITY's new logo. Through multiple cell divisions, a grape transformed into a human form with eyes, nose, and ears, and the phrase 'CRAVITY', resembling a grape vine, appeared, showcasing the process of creating CRAVITY's new logo.
The two videos released provided a completely different atmosphere from the world view or concepts CRAVITY has presented so far, signaling a new beginning for CRAVITY. In particular, the repeated appearance of grapes sparked curiosity about their meaning, and the change from the existing logo, which depicted a planet, to a new logo representing grapes and grapevines heightened expectations for this comeback.
Since their debut in 2020, CRAVITY has consistently established themselves as 'Vocality' and 'Performity' by showcasing refreshing live performances and diverse choreography based on unique concepts. They won the Mnet 'Road to Kingdom: ACE OF ACE' last year and further developed their narrative of youthful challenges through the single album 'Find the Orbit' released in December of that year.
This second regular album 'Dare to Crave' marks a comeback about 7 months after 'Find the Orbit' and is their first regular album in over 3 years since the release of the first regular album part 2 'Liberty: In Our Cosmos' in March 2022, so expectations are high for CRAVITY to present more three-dimensional and rich music and content.
Additionally, as CRAVITY celebrates its 5th anniversary this year, attention is focused on how they will unfold their unique youthful narrative and expand their world view.
Meanwhile, CRAVITY plans to sequentially open teaser content through their official SNS. CRAVITY's second regular album 'Dare to Crave' will be released on the 23rd at 6 PM through various online music sites.
[Son Jin-ah, MK Sports Reporter]
