Ive (IVE: An Yujin, Gaeul, Rei, Jang Wonyoung, Liz, Lee Seo), the 'MZ Wannabe Icon', has heightened expectations for their comeback by releasing concept photos.
On the 29th, Ive unveiled group concept photos for their third EP album 'Ive Empathy' through their official SNS channels.
In the released photos, the members showcased their photogenic qualities with a free-spirited yet uniquely individualistic, kitschy, and funky styling.
Having established a unique group identity centered around 'self-love', Ive continues to discuss 'being oneself' through their pre-release track 'Rebel Heart', which was announced on the 13th. They sing about 'fellowship' with a more mature perspective, providing warm comfort and empathy while showcasing a new style derived from 'self-assurance', achieving high rankings on various domestic and international music charts and winning four awards on music programs including Mnet's 'M Countdown', KBS2's 'Music Bank', MBC's 'Show! Music Core', and SBS's 'Inkigayo'.
While 'Rebel Heart' depicted a march of rebels with diverse narratives, the title track 'Attitude' from the upcoming album 'Ive Empathy', set to be released on February 3, conveys a message of embracing unchangeable situations with a cheerful 'Ive mindset'. Since their debut, the lyricist Seo Ji-eum, who contributed to the narrative of narcissism, and member Jang Wonyoung, who was the protagonist of last year's 'Wonyoung Mindset' and 'Lucky Biki' syndrome, co-wrote the lyrics, promising a powerful synergy and delivering another positive message to the public, raising expectations for the new song.
Meanwhile, Ive is scheduled to appear on MBC's 'Gayo Daejejun' today (30th), and their third EP album 'Ive Empathy' will be released on various online and offline platforms at 6 PM on February 3.
[Son Jin-a, MK Sports Reporter]
