Global entertainment technology company Creative Mott (MUT) announced on the 14th that it has signed a strategic partnership (MOU) with Photoism's operating company, Seobuk.
Recently, Creative Mott and Seobuk held a business agreement ceremony at Creative Mott's AI hologram studio located in Seongsu-dong, Seoul. The ceremony was attended by key representatives from both sides, including Creative Mott's CEO Kim Tae-hwan and Seobuk's CEO Kim Min-seok, and is expected to be the first step towards opening a global hologram experience era.
Photoism currently operates approximately 900 stores in 22 countries worldwide and is gaining attention as a global self-photo brand that presents a new paradigm of photo culture through continuous content production and dissemination in collaboration with various IPs and brands, beyond simple photography services.
Creative Mott and Seobuk plan to promote the joint development of differentiated new business models based on their core competencies, aiming for close business cooperation to provide new content experiences to global consumers.
In particular, under this agreement, it is expected that immersive content utilizing Creative Mott's next-generation AI hologram technology will be available worldwide. Starting with the Photoism offline store located in Shin-Okubo, Japan, AI hologram services will be introduced in 900 offline stores globally, offering consumers a new form of Photoism experience and leading the innovation of immersive photo content.
Additionally, the four-cut photo format of the business agreement signing has caught attention. This was taken using AI holograms, adding a fun element with the Photoism frame. Consumers will be able to experience real-time AI technology that transforms them into animated characters, and they can keep these as photos and videos to create special memories.
Kim Tae-hwan, CEO of Creative Mott, stated, “The next-generation media tech technologies such as AI and holograms will meet entertainment and open a new era of entertainment technology.”
Meanwhile, Creative Mott is a global entertainment technology company that creates all content deemed cool based on next-generation technologies such as AI, real-time holograms, augmented reality (VR), and CG made with the next-generation 3D solution Unreal Engine. It has gained attention through media art exhibitions such as IU's 15th-anniversary media art exhibition 'Moment,' BOYNEXTDOOR's media showcase 'BOYNEXTDOOR GROUND,' Ji Chang-wook's media exhibition 'Ji Chang-wook's Scenario,' and Kim Junsu's media exhibition 'KIMJUNSU MEDIA EXHIBITION [VOICE: COLOR OF SOUND].'
In particular, it received the honor of winning the 'GRAND PRIX Integrated Award' and the Minister of Science and Technology's commendation at the ICT AWARD KOREA 2025 for G-DRAGON's media exhibition 'G-DRAGON MEDIA EXHIBITION: Übermensch.' Additionally, it won the 'Beautiful Seoul Award' from Seoul Mayor Oh Se-hoon for the Gucci Garden video campaign 'Gucci Garden Firenze to Seoul,' which embodies Gucci's heritage, and also won a winner at the German IF Design Award for 'The One and Only Airport, Seongsu International Airport' in collaboration with Hana Financial Group.
[Ji Seung-hoon, Star Today Reporter]
