Produced by the renowned K-drama company Studio Dragon, ‘The Cowherd and the Weaver Girl’ is gaining attention domestically while also kicking off its global popularity.
‘The Cowherd and the Weaver Girl’ (Directed by Kim Yong-wan, Written by Yang Ji-hoon, Planned by CJ ENM, Produced by Studio Dragon, Dexter Pictures, and Eo Content Group) is a romance drama about a boy destined to die and a shaman girl from the MZ generation trying to prevent it, depicting the unrestrained first love of eighteen-year-olds. It is available to viewers through tvN and Tving in Korea, and Amazon Prime Video overseas.
According to the global OTT viewing ranking site FlixPatrol, released on the 10th, ‘The Cowherd and the Weaver Girl’ ranked 4th globally in the Amazon Prime Video TV show category (including English and non-English content) and entered the TOP 10 in 35 countries worldwide. It has gained popularity in various countries including France, Italy, Finland, India, Brazil, Mexico, Thailand, and Singapore.
International media are also paying attention to ‘The Cowherd and the Weaver Girl’, which combines romance with occult elements. The US media outlet Decider commented, “’The Cowherd and the Weaver Girl’ has an intriguing story, and the mysterious world surrounding the protagonist, Seong-a, is captivatingly entertaining.”
The Times of India, a leading daily in India, mentioned ‘The Cowherd and the Weaver Girl’ as an example, stating, “Recently, there has been a boom in content featuring shamans as protagonists,” and added, “Korean ghost and shaman stories are emerging as sources of pride and inspiration.”
On the 8th, the 6th episode of ‘The Cowherd and the Weaver Girl’ aired on tvN, recording a peak viewership rating of 5.1% among households in the metropolitan area, ranking first in its time slot including cable and general programming channels. It also ranked 3rd in the FUNdex TV-OTT drama popularity index for the first week of July, compiled by Good Data Corporation, and both Joy Hyun (3rd) and Choo Young-woo (5th) made it onto the list for cast popularity.
[Kim Mi-ji, Star Today Reporter]
