The blockbuster occult novel 'Tae Ma Rok', which caused a sensation in South Korea, is being reborn as a variety show on Tving.
Tving, a leading domestic OTT platform (CEO Choi Joo-hee), announced that it will begin production of new variety content based on Lee Woo-hyuk's novel 'Tae Ma Rok', aiming for a release in 2026.
Lee Woo-hyuk, a master storyteller, has received acclaim for successfully pioneering Korean-style fantasy with his novel 'Tae Ma Rok', which has sold over 10 million copies. The story depicts the struggles of exorcists fighting against supernatural beings and evil spirits, gaining a large fanbase and being adapted into films and animations.
Beloved for its solid world-building and unique characters, 'Tae Ma Rok' will be reborn as the variety show 'Shin: Tae Ma Rok' (working title). 'Shin: Tae Ma Rok' (working title) will be an occult action-adventure variety show that borrows from the world of the novel and is set to be released on Tving.
With the recent popularity of the occult genre through films like 'The Grave', anticipation is growing for the occult action-adventure variety show 'Shin: Tae Ma Rok' (working title), born from the collaboration with the master of K-occult, Lee Woo-hyuk. CJ ENM, which is in charge of production, has not only completed the original IP usage contract but will also seek Lee Woo-hyuk's consultation, raising curiosity about how the world of 'Tae Ma Rok' will be realized in the variety show.
Tving has previously secured a strong fanbase and increased paid subscriptions with signature variety content such as 'Transit Love' and 'High School Mystery Club' series. 'Shin: Tae Ma Rok' (working title) is expected to continue the legacy of Tving's signature content lineup and generate buzz once again.
Additionally, through the production of 'Shin: Tae Ma Rok' (working title), Tving plans to strengthen its original content lineup, providing users with an irreplaceable content experience and solidifying its unique presence.
Anticipation is already building for how Lee Woo-hyuk's robust world will transform into variety content, with 'Shin: Tae Ma Rok' (working title) set to premiere on Tving in 2026.
