Singer Sung Si-kyung's liquor brand 'Kyung(璄)' will hold a popup event for 'Kyungtakju Rosé 12% ABV' from September 12 to October 2 at the Lotte Department Store Jamsil Avenue L, B1 Popup Zone. This popup will feature the first public unveiling of the new product 'Kyungtakju Rosé 12% ABV', allowing consumers to be the first to purchase it on-site.
'Kyungtakju Rosé 12% ABV' is a new product that is not yet available on the official mall or other channels, making its debut at this popup. Reflecting its rarity, the popup concept is designed as a 'Kyungtakju Secret Tavern', adding an element of fun. Visitors will feel as if they are invited to a secret gathering to taste a special drink first.
The new product 'Kyungtakju Rosé 12% ABV' features a natural flower-pink color achieved by fermenting red rice. It adds a vibrant hue to the existing 'Kyungtakju 12% ABV', which is known for its rich and clean flavor, and it maintains its original taste and color using only domestically sourced red rice without any added colorants or fruits.
At the popup, visitors can purchase 'Kyungtakju Rosé 12% ABV', 'Kyungtakju 12% ABV', and a 'special glass'. The special glass boasts an elegant shape inspired by the curves of a traditional Korean moon jar, reflecting the silhouette of flower petals, and features the phrase 'Deep Moments, Drink Kyung' along with the brand logo. It is designed to beautifully capture the unique smooth texture of Kyungtakju, enhancing its appeal when enjoyed together.
Additionally, members who sign up on the official Kyung mall can sample a limited cocktail called 'Blooming Rosé', made by mixing 'Kyungtakju 12% ABV' and 'Kyungtakju Rosé 12% ABV'. This special combination is only available at the popup, allowing consumers to experience the unique characteristics of both products and their different charms.
Since its first launch in February last year, 'Kyungtakju 12% ABV' has consistently sold out due to its deep flavor and charm, receiving much love and attention. Following increased production, it is now easily available for purchase primarily through the official mall. The new product 'Kyungtakju Rosé 12% ABV' has also generated high expectations even before its release, and significant interest is anticipated for its first public unveiling.
This popup store will simultaneously offer on-site purchases of 'Kyungtakju 12% ABV' and the new product 'Kyungtakju Rosé 12% ABV', as well as the special glass and limited cocktail tastings. Consumers will have the opportunity to be among the first to experience the new product and participate in the special moments prepared by the brand.
[Ji Seung-hoon, Star Today Reporter]
