Global artist Jennie is teaming up with the world-renowned headphone brand 'Beats by Dre' to unveil a special collaboration product.
Recently, 'Beats' announced the release of the collaboration product 'Beats Solo 4 - Jennie Special Edition' along with an official campaign video featuring Jennie.
The 'Beats Solo 4 - Jennie Special Edition' was inspired by Jennie's first solo studio album 'Ruby'. The headphones are designed with a red color reminiscent of 'Ruby', and feature the letters 'R' and 'J', representing 'Ruby' and Jennie, making them even more special.
Notably, the only female collaborators that 'Beats' has launched products with globally are Jennie, Kim Kardashian, and Sandriann, proving Jennie's global stature.
Jennie stated, "Beats has been a part of my daily life and creative process, so this collaboration is very special. I am excited to think that people will experience my music in a new way through these headphones."
This is Jennie's second collaboration with 'Beats'. Last year, she was selected as the global model for 'Beats Solo Buds' and released a campaign video. The campaign video left a strong impression with Jennie's unique and charismatic rapping, generating a lot of buzz on various social media platforms.
[Ji Seung-hoon, Star Today Reporter]
