The first trot specialized media in Korea, 'Trot News' (CEO Park Kang-min and Lee Jin-ho), was officially launched on the 1st through its website. In the future, it plans to expand its services on various digital platforms such as YouTube and social media, continuing communication with readers.
‘Trot News’ was established to re-evaluate the cultural value of trot, the root of Korean popular music that has shared joys and sorrows with the public for over 100 years since the Japanese colonial period, and to support the systematic growth of related industries. Given that trot, despite being the 'national soul' music, has not received sufficient attention due to the lack of specialized media, this launch is regarded as an important milestone in the industry.
Additionally, 'Trot News' announced plans to establish a 'Trot Cultural Center' aiming to serve as a focal point for trot culture beyond its media role. It plans to conduct seminars and research centered around the non-profit organization Trot Cultural Center, which is expected to be established within the year, to establish the history and identity of trot.
Along with this, it will collaborate with local governments to systematically preserve historical materials related to trot and promote the construction of a multi-cultural space 'Trot Cultural Hall' where performances and fandom events can take place.
CEO Park Kang-min stated, “Despite being a national music with a 100-year history, there is not even a proper memorial hall, and we will change this reality,” adding, “Through the 'Trot Cultural Hall', we will make it a true sacred place of trot where 10 million fans can feel pride.”
The launch of 'Trot News' is expected to serve as a bridge not only to strengthen the domestic trot culture but also to drive the global expansion of K-Trot following K-pop.
[Ji Seung-hoon, Star Today Reporter]
