The Gen Z beauty group KiiiKiii (Jiyu, Isol, Sui, Ha-eum, Kiya) has released the lyric video for 'Strawberry Cheesegame.'
Recently, KiiiKiii unexpectedly unveiled the lyric video for 'Strawberry Cheesegame,' a track from their first digital single album 'Dancing Alone,' which was released on the 6th, through their official YouTube channel. The surprise release of the video caught the attention of fans and listeners alike.
The video showcases various moments of the members enjoying an amusement park. The members relish their freedom while having fun on rides like the spinning swings, roller coasters, and claw machines, evoking a sense of nostalgia with their unique styling that reminds viewers of moments from the past rather than the present.
Additionally, the members wear t-shirts featuring each other's faces, emphasizing the lyrics that express friendship: 'One day we tried swapping clothes / I quite liked how we looked in each other's outfits,' and they convey complex and confusing emotions through various facial expressions.
The retro font used for the lyrics also catches the eye. It adds vibrancy to the witty and cute lyrics, enhancing the charm of the lyric video.
'Strawberry Cheesegame' depicts the emotional confusion felt towards a friend who excels at everything compared to oneself, revealing a cute yet twisted emotional line through a relationship intertwined with jealousy and affection. The song reinterprets early 2000s dance-pop with a Gen Z sensibility, encapsulating KiiiKiii's unique emotions.
Notably, writer Lee Seul-ah contributed to the lyrics, enhancing the song's quality. The honest expressions of friendship in lines like 'Why do I keep getting flustered? / From the start, my approach was just different,' and 'Oh, it's so hard to beat you / Disliking you is even harder' have sparked discussions across various social media platforms.
Along with the lyric video, KiiiKiii shared behind-the-scenes photos and videos through their official social media, targeting Gen Z's tastes with effects reminiscent of filters and frames popular in the 2000s, providing another layer of enjoyment for their new release 'Dancing Alone.'
Meanwhile, KiiiKiii is set to showcase their diverse charms through their official YouTube channel's original content 'KiiiKiii Pang Pang' and 'Tiki Taka.'
[Lee Da-gyeom, Star Today Reporter]
