The group QWER has been selected as the model for Hyundai Duty-Free.
On the 9th, Hyundai Duty-Free announced the collaboration between the duty-free shop and QWER on their official SNS, revealing the 'Traveler Special Law' campaign.
In this campaign, Hyundai Duty-Free and QWER presented shopping methods utilizing Hyundai Department Store Duty-Free, including ▲ Travelers buy limited items ▲ Travelers buy at super low prices ▲ Travelers only buy genuine products ▲ Travelers also buy alcohol online.
In the promotional photos released together, QWER appeals with a free-spirited vibe that highlights the characteristics of the band.
Hyundai Duty-Free will conduct online and offline promotions for about two months until September 11, coinciding with the summer vacation season, and will release a total of five digital videos in collaboration with QWER.
Currently, one video has been released on QWER and Hyundai Duty-Free's SNS, and the remaining four will be released sequentially.
Previously, the advertising model for Hyundai Duty-Free was the group New Jeans. They served as exclusive models starting in August 2023, participating in TV commercials, outdoor and online advertisements, as well as various events.
Hyundai Duty-Free is known to have decided not to use exclusive models in the future, changing the model selection according to the nature of promotions, as the contract period with New Jeans expired in December last year.
It is reported that QWER will only participate in this campaign. In April, broadcaster Lee Su-ji also conducted a 'Hyundai Promotion'.
[Ji Seung-hoon, Star Today Reporter]
