Jang Wonyoung of the group IVE has been selected as the model for Jim Beam highball.
Suntory Global Spirits announced on the 26th that they have released an advertising campaign for 'Jim Beam Highball Plain' featuring Jang Wonyoung and shared the news of her selection as the model.
The 'Jim Beam Highball Plain', which highlights a clean taste, has chosen Jang Wonyoung, who possesses a refreshing charm, as its model and plans to launch a campaign that resonates with those in their 20s.
Previously, a teaser video for the campaign was released on Jim Beam's official social media, generating buzz, and Jang Wonyoung's bright and positive energy, which will depict moments when a highball is needed in daily life, is gathering high expectations from global fans.
A brand representative stated, "With the new model Jang Wonyoung, we plan to continue our brand image that is cheerful and lively while maintaining authenticity," expressing excitement for the future activities with the new model Jang Wonyoung.
Following her success in beauty, fashion, food, and finance, Jang Wonyoung, who has also become a model for alcohol, which is considered a measure of popularity for 'top trend' stars, is expected to showcase her presence as the 'advertising queen' through various activities as the model for Jim Beam highball.
Meanwhile, IVE, to which Jang Wonyoung belongs, was recently honored as the most influential female idol at the '2025 Brand Customer Loyalty Awards', further proving their immense popularity as a 'top 4th generation girl group' and 'representative icon of the MZ generation'.
[Ji Seung-hoon, Star Today Reporter]
