The group TOURS, which is set to make a comeback this month, has been selected as the representative casual clothing model for the MZ generation, proving their status as the 'youth trend'.
According to their agency Pledis Entertainment on the 1st, TOURS has become the new face of the casual brand Wacky WiLLy.
The campaign photos released along with the model selection news showcase TOURS' refreshing charm. Wacky WiLLy stated, "We aimed to capture TOURS' vibrant energy and youthful excitement, showcasing a young and lively spring style through this."
TOURS is actively representing various industries, including casual clothing, beverages, skincare products, school uniforms, and luxury brand ambassadors, establishing themselves as an 'icon for those in their 10s and 20s'.
Debuting last year, TOURS has swept the rookie awards at major ceremonies and is being recognized as a leading group for 2025. Each of their released songs, such as 'The First Meeting Doesn't Go as Planned', 'If I'm S, You Be My N', and 'The Last Festival', has gained explosive popularity, solidifying their position as key players in the K-pop refreshing wave. Their healthy and natural energy, representing 'today's youth', is cited as a factor in their popularity.
TOURS is set to release new music this month and continue their rapid rise in popularity. Their mini album 'TRY WITH US', set to be released on the 21st, carries the meaning of 'let's try things we've never done before together'. It promises to showcase the passionate energy of twenty-year-olds who boldly take on challenges.
[Ji Seung-hoon, Star Today Reporter]
