Hyunjae of the group The Boyz has been appointed as the ambassador for a beauty brand.
Global beauty brand ANUA announced on the 27th that it has chosen Hyunjae of The Boyz as the ambassador for its 'PDRN' line.
Along with the official announcement of the ambassador, a brand photoshoot featuring Hyunjae's charm was also released. This photoshoot was styled to maximize the clear and clean image of ANUA's 'PDRN line' and Hyunjae's fresh appeal. In the photos, Hyunjae showcases healthy and transparent skin, highlighting the moisturizing feel and natural glow of the 'PDRN line' products.
ANUA's 'PDRN line' includes the best-selling 'PDRN Tear Serum', which was launched in September, as well as the newly introduced 'PDRN Moisture Cream', 'PDRN Serum Mask', and 'PDRN Glow Pad'. Notably, the flagship product 'PDRN Tear Serum' applies a 100% smart capsule method, increasing skin penetration by more than three times compared to the control group, and despite its lightweight formula, it provides deep hydration that results in a glow in just three seconds. Additionally, it helps the skin's natural production of hyaluronic acid and collagen, allowing for fundamental skin improvement effects.
An ANUA representative stated, "Hyunjae's clear and healthy image aligns well with the values that ANUA pursues, and we expect a strong synergy effect," adding, "We plan to effectively promote the appeal of the 'PDRN' line through various brand activities with Hyunjae, so we hope for a lot of anticipation."
The photoshoot and video featuring ANUA and Hyunjae can be found on ANUA's official SNS channels.
Meanwhile, The Boyz, to which Hyunjae belongs, has confirmed the release of their third full album 'Unexpected' on March 17 and will continue to build excitement for their comeback by releasing various teaser content.
[Ji Seung-hoon, Star Today Reporter]
