Starship Entertainment's new rookie KiiiKiii (Jiyu, Isol, Sui, Ha-eum, Kiya), full of ‘Gen Z beauty’, has released a new music video.
On the 23rd, Starship posted the music video for KiiiKiii's debut album track ‘Debut Song’ from ‘UNCUT GEM’ on their official YouTube channel. This was the first ‘?’ from the previously released scheduler, capturing attention once again with its bold concept while solving curiosity.
The released video starts with Sui shouting, “Hey guys, we’re debuting today~!” Following this, members wearing sparkling umbrellas stroll through the streets, creating a mysterious atmosphere, and scenes of them wearing matching red uniforms and seemingly having a party in a place that looks like a home followed. The Y2K mood is enhanced by cute stickers, sparkles, and subtitles, adding to the fun of watching the video.
In particular, the lyrics ‘Congratulations on your debut’ set to the familiar ‘Happy Birthday’ melody left a strong impact, and the powerful rapping of the youngest member Kiya transitioned the song's atmosphere while raising expectations for KiiiKiii's outstanding musicality. The members then performed as if they were debuting on various music shows, adding meaning to the ‘Debut Song’.
The members showcased a free and cheerful street mood while wandering around the neighborhood. They made a ‘Please take care of Dreamda’ rice cake as a debut celebration cake to share with neighbors, and scenes of them blowing out candles together followed. At the end of the video, the phrase ‘Will you be my i..?’ appeared, bringing smiles to those waiting for KiiiKiii's debut.
Since its release, the music video has sparked a hot response, becoming a topic of discussion in various communities, and within 12 hours of its release, it climbed to the YouTube trending videos (hereafter ‘Trending Video’) list, maintaining the number one spot following ‘I DO ME’.
In this way, KiiiKiii continues to present unusual forms of content, raising expectations for their debut.
The pre-released ‘Debut Song’ is a track celebrating KiiiKiii's debut, expressing the energy of free-spirited and lively teenagers. It features a unique flute sound combined with a groovy 808 bass, creating a distinctive atmosphere, and cleverly incorporates the familiar birthday celebration melody. The audio for ‘Debut Song’ is set to be released on March 24, coinciding with the debut album ‘UNCUT GEM’.
Meanwhile, KiiiKiii released their pre-debut track ‘I DO ME’ on the 24th. They will showcase the ‘I DO ME’ stage through various music broadcasts starting from the 27th.
[Lee Da-gyeom, Star Today Reporter]
