Melon presents the 'New Year Support' edition as part of its winter special 'Winter Melon' campaign.
Kakao Entertainment's music platform Melon announced on the 6th at noon that IVE members will recommend songs for the New Year titled 'What Winter Artists Are Listening To' along with a special playlist themed around New Year support.
First, IVE will personally select and reveal various songs that match the New Year atmosphere through 'What Winter Artists Are Listening To'.
As common recommendations, IVE chose their representative songs 'I AM' and 'Have To'. 'I AM' boosts inner confidence with the message "Have confidence in the path I take," while 'Have To' offers a lively and energetic vibe with its catchy chorus "Have to, have to, have to."
Additionally, the IVE members will share their individual recommended songs that will further enrich the New Year atmosphere. The playlist includes a variety of genres, featuring 'New Year Blessing' by Jang Ki Ha and the Faces, 'Happy' by DAY6, 'All of Now with You' by JaeSooBee, 'Lover' by Taylor Swift, 'Bellyache' by Billie Eilish, and 'Letter to Myself' by Taeyeon.
The human curation service 'Melon DJ' will showcase playlists filled with luck and hope themed around 'New Year Support'. From popular songs to those wishing for happiness and success in the New Year, listeners can enjoy a total of 450 songs across five playlists.
Meanwhile, the 'Winter Melon' campaign has gained great response with its weekly themes related to the winter season, selecting artists that fit each theme to publish playlists and magazines under the content 'What Winter Artists Are Listening To'. Previously, playlists recommended by aespa, Park Hyo Shin, and TOMORROW X TOGETHER were revealed. This month, playlists from ZEROBASEONE and Davichi are also set to be released.
[Ji Seung-hoon, Star Today Reporter]
