The '2024 SBS Gayo Daejeon', featuring top K-Pop artists, beautifully decorated Christmas and recorded the overall number one rating among all programs, including entertainment, drama, and news, for the 2049 demographic.
According to Nielsen Korea, the '2024 SBS Gayo Daejeon' broadcast on the 25th recorded a 2.9% viewership rating for the 2049 target demographic (in the metropolitan area, based on Part 2), achieving the top spot among all Wednesday programs across terrestrial and non-terrestrial channels. The peak viewership soared to 5.1%, with an average rating of 3.7% (in the metropolitan area, based on Part 3).
The '2024 SBS Gayo Daejeon', held live on December 25 (Wednesday) at Inspire Arena in Incheon, was themed 'Merry & Freaky' and featured a total of 29 teams, including G-Dragon, Key, 2NE1, NCT 127, NCT DREAM, Stray Kids, (G)I-DLE, ATEEZ, WayV, ITZY, TOMORROW X TOGETHER, Lee Young-ji, CRAVITY, TREASURE, aespa, ENHYPEN, IVE, NMIXX, LE SSERAFIM, NewJeans, BOYNEXTDOOR, ZEROBASEONE, RISE, TOURS, NCT WISH, ILY:1, BABYMONSTER, NEX7, and IZN.
The first part opened with Lee Young-ji dressed as Santa performing 'All I Want for Christmas Is You', featuring dazzling stages from IZN, NEX7, BABYMONSTER, ILY:1, NCT WISH, TOURS, CRAVITY, WayV, RISE, NMIXX, BOYNEXTDOOR, ZEROBASEONE, and Yeonjun. Notably, RISE's Christmas version of 'Love 119' and BOYNEXTDOOR's 'It’s Beginning to Look a Lot Like Christmas' created a festive atmosphere that excited K-Pop fans.
The second part kicked off with Doyoung's performance of 'Little Light', who also served as the MC for the event. NewJeans, LE SSERAFIM, TREASURE, IVE, aespa, ENHYPEN, ITZY, ATEEZ, and 2NE1 delivered fantastic performances, heating up the living rooms of viewers. In particular, NMIXX's Seolyoon perfectly covered Red Velvet's 'Feel My Rhythm', and ILY:1's Iroha captivated attention with a flawless rendition of RISE's 'Siren', while ENHYPEN's Heeseung and ATEEZ's Yunho showcased special stages, demonstrating their presence.
The youngest line of the 5th generation boy group, Woonhak, Han Yujin, Jihoon, Kyungmin, Ryo, and Sakuya, covered EXO's 'Love Me Right', drawing cheers from fans. The second part concluded with 2NE1 taking the stage, performing 'Come Back Home', 'Fire', and 'I Am the Best', exuding the charisma befitting their title as 'legendary girl group'.
The third part featured performances by Key, TOMORROW X TOGETHER, (G)I-DLE, Stray Kids, NCT DREAM, NCT 127, and G-Dragon. RISE's Seongchan and Anton performed TVXQ & Super Junior's 'Show Me Your Love', while ZEROBASEONE's Kim Ji-woong and Park Geon-wook covered MONSTA X's 'Shoot Out'. aespa's Karina and IVE's An Yujin presented a special stage with 'Killer', providing fans with a rich Christmas gift.
The finale of the third part featured G-Dragon, who returned to the 'Gayo Daejeon' after 8 years, reaching a peak of excitement among fans. G-Dragon dominated the stage with his new song 'POWER', along with 'Manjeongsin' and 'Crooked', concluding the grand Christmas festival in style.
Meanwhile, the 'SBS Gayo Daejeon' has established itself as the largest Christmas festival enjoyed with top-tier K-Pop artists, held every year during the Christmas season. This year, it presented an unprecedented luxurious lineup, creating numerous legendary stages and providing global K-Pop fans with an unforgettable special Christmas gift.
[Lee Da-kyum, Star Today Reporter]
