The highly anticipated film of July, ‘The Reader's Perspective’ (hereafter ‘The Reader’), is launching a large-scale early bird promotion in collaboration with four theaters.
On the 4th, Lotte Entertainment announced, “The movie ‘The Reader’ will conduct a large-scale ‘Early Bird Promotion’ at CGV, Lotte Cinema, Megabox, and CineQ,” adding, “This event will be divided into ‘Part 1: Ticket’ and ‘Part 2: Goods’, offering special benefits and merchandise.”
The film is a fantasy action story where the world of a novel that has been serialized for over 10 years becomes reality on the day it concludes, and the only reader, ‘Kim Reader’, along with the protagonist ‘Yu Joong-hyuk’ and his companions, must survive in a world that has been destroyed.
This large-scale event is already hinting at a fierce ticket booking competition among prospective viewers. Unlike previous ticket promotions, the ‘Early Bird Promotion Part 1: Ticket’ has no limit on the number of coupons, and the benefits vary based on how quickly one books, leading to an expected rush of early bookings from prospective viewers.
The first promotion will be available to moviegoers from July 4 to 8, providing a 4,000 won discount coupon. The second promotion will start on July 9, offering a 3,000 won discount coupon.
The ‘Early Bird Promotion Part 2: Goods’ will offer a variety of merchandise and prizes, including posters signed by the actors and 3D metal magnets, through a lottery for those who book tickets during the event period. This event will be sequentially conducted at each theater starting from the 4th. More detailed information can be found on the event pages of each theater's website and application.
Scheduled for release on July 23.
