According to the big data analysis results of singer brand reputation for September 2025, Lim Young-woong ranked 1st, followed by IVE in 2nd and BTS in 3rd place.
The Korean Corporate Reputation Research Institute analyzed 117,140,823 pieces of singer brand big data from August 27, 2025, to September 27, 2025, examining consumer brand participation, media, communication, and community. This represents a 12.44% increase compared to the 104,183,204 pieces of singer brand big data from August.
The singer brand reputation index is derived from big data of singer brands that are loved by consumers, analyzing consumer behavior and classifying it into participation value, communication value, media value, and community value, and is analyzed through positive-negative ratio analysis and reputation analysis algorithms. Through brand reputation analysis, it is possible to find out who, where, how, how much, and why people are talking about the brand.
The top 30 singer brand reputation rankings for September 2025 are Lim Young-woong, IVE, BTS, BLACKPINK, Kim Yong-bin, DAY6, Park Jin-young, Park Ji-hyun, Lee Chan-won, SEVENTEEN, Park Seo-jin, Cho Yong-pil, ILY:1, Jo Jae-suk, Red Velvet, (G)I-DLE, TWICE, Kiki, RISE, Kang Daniel, aespa, EXO, Young-tak, Car the Garden, LE SSERAFIM, Sung Si-kyung, BIGBANG, Joy, Tours, and WOODZ.
Lim Young-woong, who ranked 1st in singer brand reputation, had a participation index of 1,398,490, media index of 1,838,284, communication index of 2,154,079, and community index of 2,884,252, resulting in a brand reputation index of 8,275,105. This is a 13.18% increase compared to the brand reputation index of 7,311,589 in August.
2nd place, IVE (An Yu-jin, Gaeul, Rei, Jang Won-young, Liz, Lee Seo) had a participation index of 419,122, media index of 1,627,269, communication index of 2,002,525, and community index of 3,479,824, resulting in a brand reputation index of 7,528,740. This is a 170.17% increase compared to the brand reputation index of 2,786,683 in August.
3rd place, BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) had a participation index of 282,422, media index of 1,264,937, communication index of 1,561,830, and community index of 4,062,968, resulting in a brand reputation index of 7,172,156. This is a 24.79% decrease compared to the brand reputation index of 9,535,953 in August.
4th place, BLACKPINK (Jisoo, Jennie, Rosé, Lisa) had a participation index of 188,509, media index of 896,315, communication index of 686,324, and community index of 2,068,920, resulting in a brand reputation index of 3,840,068. This is a 43.71% decrease compared to the brand reputation index of 6,822,422 in August.
5th place, Kim Yong-bin had a participation index of 852,075, media index of 526,379, communication index of 1,039,127, and community index of 1,250,035, resulting in a brand reputation index of 3,667,615. This is a 44.42% increase compared to the brand reputation index of 2,539,513 in August.
Korean Corporate Reputation Research Institute Director Koo Chang-hwan stated, "According to the big data analysis results of singer brand reputation for September 2025, Lim Young-woong's brand ranked 1st. Analyzing the singer brand category, it shows a 12.44% increase compared to the 104,183,204 pieces of singer brand big data from August. Detailed analysis shows a 12.27% increase in brand consumption, 8.71% increase in brand issues, 3.43% increase in brand communication, and 26.87% increase in brand diffusion," he analyzed.
He continued, "The Lim Young-woong brand, which is overwhelmingly active in entertainment, concerts, and music based on the fandom 'Hero Era' community, ranked 1st. The IVE brand, which has shown impressive records with successful secret album activities, ranked 2nd. The BTS brand, which continues to have high expectations for a full group and active individual activities, ranked 3rd. The BLACKPINK brand, which continues its world tour and ranks at the top of the global pop market, ranked 4th, while the Kim Yong-bin brand, which shows strong trot fandom power and is emerging as a new trend, ranked 5th," he stated.
The singer brand reputation survey for September 2025 was conducted through brand big data analysis of Lim Young-woong, IVE, BTS, BLACKPINK, Kim Yong-bin, DAY6, Park Jin-young, Park Ji-hyun, Lee Chan-won, SEVENTEEN, Park Seo-jin, Cho Yong-pil, ILY:1, Jo Jae-suk, Red Velvet, (G)I-DLE, TWICE, Kiki, RISE, Kang Daniel, aespa, EXO, Young-tak, Car the Garden, LE SSERAFIM, Sung Si-kyung, BIGBANG, Joy, Tours, WOODZ, BIBI, Jung Dong-won, Hwanhee, Fifty Fifty, Oh My Girl, Hats to Hearts, Fromis 9, Vibe, IU, 10CM, Son Tae-jin, Jang Min-ho, Jannabi, Jeon So-mi, NCT, Jang Yoon-jung, Taeyeon, Lee Seung-yoon, Kim Junsu, Kim Hee-jae, Highlight, Woody, Sunmi, Song Ga-in, QWER, Maktub, Psy, Baekhyun, Kang Moon-kyung, HyunA, Hwasa, Jeokjae, Noeul, Yoonha, Park Jae-bum, STAYC, Baby Monster, Lee Soo, Paul Kim, Davichi, Tae, Heize, Song Min-ho, Changmo, Lim Chang-jung, Park Hyo-shin, Lee Mu-jin, Wanna One, Mamamoo, Swings, Son Bin-a, Jung Eun-ji, Baek Ji-young, Chung Ha, Kep1er, Choi Ye-na, Lee Young-ji, Kyuhyun, Zico, Na Hoon-a, Epik High, Baek Yerin, Crush, Punch, Gyeongseo, Hwang Ga-ram, Jung Seung-hwan, Giriboy, YooA, and SG Wannabe.
