BTS members Jimin and Jungkook have secured the 1st and 2nd positions in the individual brand reputation rankings for boy groups.
The Korean Corporate Reputation Research Institute conducted a big data analysis of individual brand reputations for boy groups from May 21, 2025, to June 21, 2025, extracting 80,888,103 pieces of brand big data from 755 individuals. They analyzed the brand reputation index using participation index, media index, communication index, and community index based on consumer behavior analysis. Compared to the 72,429,761 pieces of big data from May, this represents an increase of 11.68%.
The brand reputation index is an indicator created through big data analysis that reveals how consumers' online habits significantly influence brand consumption. Through the analysis of individual brand reputations for boy groups, it is possible to measure positive and negative evaluations, media interest, consumer interest, and communication volume regarding individual brands. The analysis also included brand value assessment and qualitative evaluations from brand reputation monitors. The analysis incorporated recommendation indicators as weighted factors.
In June 2025, the top 30 individual brand reputations for boy groups were analyzed as follows: BTS Jimin, BTS Jungkook, Big Bang G-Dragon, Astro Cha Eun-woo, Wanna One Park Ji-hoon, BTS Jin, BTS V, Wanna One Kang Daniel, Super Junior Kyuhyun, Rise Won-bin, EXO Baekhyun, BTS J-Hope, Highlight Yoon Do-joon, Wanna One Hwang Min-hyun, BTS RM, BTS Suga, Wanna One Ong Seong-woo, Rise Seong-chan, Seventeen Jeonghan, SHINee Key, EXO Kai, NCT Doyoung, Super Junior Heechul, Wanna One Kim Jae-hwan, Tomorrow X Together Yeonjun, GOT7 Jin-young, Seventeen Hoshi, Big Bang Taeyang, Seventeen Mingyu, The Boyz Sunwoo.
BTS Jimin, who ranked 1st in individual brand reputation, had a participation index of 197,638, a media index of 197,927, a communication index of 2,662,529, and a community index of 3,242,981, resulting in a brand reputation index of 6,301,075. This is a 76.51% increase compared to the brand reputation index of 3,569,824 in May.
In 2nd place, BTS Jungkook's brand had a participation index of 113,507, a media index of 119,256, a communication index of 2,279,232, and a community index of 2,677,125, resulting in a brand reputation index of 5,189,119. This is an 86.60% increase compared to the brand reputation index of 2,780,897 in May.
In 3rd place, Big Bang G-Dragon's brand had a participation index of 756,134, a media index of 667,083, a communication index of 1,671,478, and a community index of 1,426,868, resulting in a brand reputation index of 4,521,564. This is a 3.38% decrease compared to the brand reputation index of 4,679,825 in May.
In 4th place, Astro Cha Eun-woo's brand had a participation index of 1,001,354, a media index of 904,508, a communication index of 971,752, and a community index of 1,263,061, resulting in a brand reputation index of 4,140,674. This is a 4.67% decrease compared to the brand reputation index of 4,343,362 in May.
In 5th place, Wanna One Park Ji-hoon's brand had a participation index of 970,653, a media index of 763,900, a communication index of 772,669, and a community index of 1,519,335, resulting in a brand reputation index of 4,026,558. This is a 79.69% increase compared to the brand reputation index of 2,240,810 in May.
Korean Corporate Reputation Research Institute Director Koo Chang-hwan stated, “According to the brand big data analysis results for June 2025, BTS Jimin's brand ranked 1st. Analyzing the individual brand category for boy groups, there was an 11.68% increase compared to the 72,429,761 pieces of big data from May. Detailed analysis shows an 8.06% increase in brand consumption, a 6.85% increase in brand issues, a 14.14% increase in brand communication, and a 12.70% increase in brand spread.”
He continued, “In the link analysis for the brand that ranked 1st in individual brand reputation in June 2025, the terms ‘discharge, donate, thank you’ were highly mentioned, and in the keyword analysis, ‘filter, ARMY, Park Ji-min’ were prominent. The positive-negative ratio analysis showed a positive ratio of 94.04%.”
The top 100 individual brand reputations for boy groups in June 2025 include BTS Jimin, BTS Jungkook, Big Bang G-Dragon, Astro Cha Eun-woo, Wanna One Park Ji-hoon, BTS Jin, BTS V, Wanna One Kang Daniel, Super Junior Kyuhyun, Rise Won-bin, EXO Baekhyun, BTS J-Hope, Highlight Yoon Do-joon, Wanna One Hwang Min-hyun, BTS RM, BTS Suga, Wanna One Ong Seong-woo, Rise Seong-chan, Seventeen Jeonghan, SHINee Key, EXO Kai, NCT Doyoung, Super Junior Heechul, Wanna One Kim Jae-hwan, Tomorrow X Together Yeonjun, GOT7 Jin-young, Seventeen Hoshi, Big Bang Taeyang, Seventeen Mingyu, The Boyz Sunwoo, Seventeen Wonwoo, Seventeen Woozi, The Boyz Juyeon, SHINee Minho, Big Bang Daesung, Rise Anton, Rise Sohee, Seventeen Seungkwan, The Boyz Hyunjae, ATEEZ San, SHINee Taemin, Rise Eunsuk, NCT Jaehyun, Super Junior Siwon, Zero Base One Seong Han-bin, Seventeen Jun, Seventeen Scoups, Tomorrow X Together Soobin, TVXQ Yunho, Seventeen Doyoung, NCT Mark, WINNER Kang Seung-yoon, EXO Suho, TO1 Shin Yu, WINNER Lee Seung-hoon, TVXQ Changmin, Seventeen Joshua, Highlight Yang Yoseob, TO1 Dohoon, Super Junior Donghae, SHINee Onew, BTOB Lee Min-hyuk, BTOB Lee Chang-sub, Highlight Lee Gi-kwang, ENHYPEN Sunghoon, WINNER Kim Jin-woo, Seventeen Dino, BTOB Im Hyun-sik, Super Junior Sungmin, NCT Zion, MONSTA X Kihyun, Seventeen Vernon, MONSTA X Minhyuk, Tomorrow X Together Beomgyu, ENHYPEN Jungwon, The Boyz Younghoon, Wanna One Bae Jinyoung, EXO Lay, Rise Shotaro, Stray Kids Hyunjin, ENHYPEN Sunwoo, EXO Sehun, NCT Jungwoo, NCT Ryo, NCT Riku, NCT Haechan, NCT Yushi, Seventeen The8, Stray Kids Felix, ENHYPEN Jay, Tomorrow X Together Taehyun, Tomorrow X Together Hueningkai, MONSTA X Jooheon, ATEEZ Yunho, MONSTA X Hyungwon, NCT Jaehwi, MONSTA X I.M, Wanna One Yoon Ji-sung, TO1 Han Jin, Wanna One Park Woo-jin.
