Who is the ‘67-year-old soju model’ that pushed aside the great Cha Eun-woo?
On tonight (14th) at 9:55 PM, the EBS and E Channel co-produced show ‘Neighbor Millionaire’ (hereafter ‘Neighbor Millionaire’) will feature Jo Woong-rae, the chairman of a soju company representing the Daejeon and Chungnam regions.
From a corporate employee to a successful engineer, and now the chairman of a soju company with an annual revenue of 50 billion won, his life story and secrets to success will be revealed.
In the past, Jo Woong-rae was an engineer who worked at Samsung Electronics and LG Electronics. He left a job that everyone envied and jumped into entrepreneurship with just 20 million won. He recalled, “I didn’t even have an office and bought machines on credit. I programmed alone, made flyers, and distributed them... I worked like my life depended on it.”
After much hard work, he achieved success and found himself sitting on a ‘money cushion’, stating, “Even if I just sat still, money came rolling in.” The amount he mentioned is ‘at least 40 billion’ or more.
While he was thriving as an engineer, he suddenly surprised the industry by acquiring a soju company. Recently, he has shown bold moves by becoming a promotional model for his subsidiary, following in the footsteps of ‘face genius’ Cha Eun-woo and the children’s group ITZY.
His videos sharing the down-to-earth daily life of a soju company chairman have surpassed 5 million views on social media, and the toast phrase ‘Cheers to the Center!’ has become a trending challenge among the MZ generation. Jo Woong-rae expressed his pride, saying, “At 67, I’m a top model far beyond most celebrities,” revealing the reason he jumped into direct promotion.
