Jang Wonyoung of the group IVE has been selected as the new model for Downy.
On the 1st, Downy, a fabric softener brand under Korean P&G, announced the news of her selection as a model along with images featuring Jang Wonyoung.
The released images capture Jang Wonyoung with a bright smile, radiating a refreshing atmosphere alongside the product. Her bright and fresh energy perfectly complements the freshness of the product, creating a fantastic synergy that captivates viewers' attention.
Downy stated, "Jang Wonyoung, who is loved for her bright energy, aligns with the brand's image that aims for the freshness after laundry," explaining the background of her selection as the brand model.
Jang Wonyoung expressed, "When I think of Downy, the 'refreshing scent' comes to mind. The brand image of Downy, which brightens my mood the moment I wear it, resembles my desire to always convey bright energy, so I am happy to be a model for them."
Active as a model for various brands in beauty, fashion, food, finance, and alcohol, Jang Wonyoung is demonstrating her irreplaceable influence as the unmatched 'Advertising Queen' who has conquered all areas. Having also become the model for a fabric softener brand, she is expected to continue various activities as a Downy model.
Meanwhile, IVE, to which Jang Wonyoung belongs, will perform as a headliner at 'Lollapalooza Berlin' on the 12th and 13th, and will take the stage at 'Lollapalooza Paris' on the 20th, continuing their global activities.
[Ji Seung-hoon, Star Today Reporter]
