A two-shot of Cha Eun-woo and Go Yoon-jung has been revealed.
The fashion brand 'Marithé François Girbaud' (led by CEO Shin Chan-ho) has unveiled the 'Call My Name, Marithé François Girbaud' campaign featuring actors Go Yoon-jung and Cha Eun-woo.
This campaign marks the first advertisement featuring Go Yoon-jung and Cha Eun-woo, who are currently serving as iconic muses for Marithé François Girbaud. Given that it showcases the meeting of two of the hottest actors right now, it has garnered significant attention immediately after the teaser was released.
Notably, the direction by director Yoo Kwang-hyung, who has a significant influence in the domestic advertising industry with his sophisticated sensibility and delicate direction, captures the unique visuals and perfect chemistry of the two figures in a way that feels like a scene from a movie.
The video focuses on the keyword 'name', reflecting on the meaning behind the act of calling each other's names and conveying a message.
Through the narration of Go Yoon-jung and Cha Eun-woo, who are known for their charming voices, the moment when the vague feeling of 'Marithé' and 'François Girbaud' becomes clear as a special existence is depicted, capturing the instant when two hearts connect. The sight of the two actors quietly gazing at each other evokes various interpretations and emotions in viewers.
Additionally, to incorporate the unique clean tone and whitespace of the French mood, a 16mm film camera was used, presenting a texture and feel different from digital screens, approaching the audience like a lyrical short film imbued with warmth.
Go Yoon-jung and Cha Eun-woo perfectly blend into the tone and mood of the video while wearing Marithé François Girbaud's summer collection, which includes the brand's signature classic logo and denim, as well as crochet, knitwear, and blouses, completing an eye-catching style.
The campaign video will be released in 15-second and 30-second versions on Marithé François Girbaud's YouTube channel starting at 10 AM on the 13th. It will also be available through various channels, including TV CFs, Netflix, the Dosan-daero area, subway stations, and on Korean Air flights.
