Singer G-Dragon (real name Kwon Ji-yong) has launched an alcoholic product.
On the 30th, G-Dragon released the 'PEACEMINUSONE Highball', the first alcoholic product from his fashion brand 'PEACEMINUSONE'.
PEACEMINUSONE, an artist-type street brand launched by G-Dragon in 2016, unveiled the PEACEMINUSONE Highball through social media platforms like Instagram on the 28th. The PEACEMINUSONE Highball is the brand's first alcoholic product, which has collaborated with various global luxury brands. The packaging of the product, designed with a unique pattern of the PEACEMINUSONE letters, was also personally designed by G-Dragon, adding to its significance.
G-Dragon also shared content with a space concept, planned and produced by the AI entertainment tech company Galaxy Corporation, on his Instagram. This includes the 'Home Sweet Home' music video, created in collaboration with Microsoft at KAIST on the 9th, and a space music streaming project linked with NASA SETI, depicting a universe that has landed on Earth.
The product is a wine-based fresh lemon highball, reflecting G-Dragon's taste as a known wine enthusiast, with an alcohol content of 4.5%, making it more accessible to the public. It features fresh lemon slices shaped like the daisy flower, which is a symbol of PEACEMINUSONE.
The PEACEMINUSONE Highball was released in a limited quantity of 880,000 cans, inspired by G-Dragon's favorite number '8', which adds to its symbolism. The manufacturing is handled by Buruguru, which emerged as a strong player in the canned highball market last year with products like the fresh lemon highball, and it will be available at CU convenience stores nationwide starting from the 30th.
[Lee Da-kyum, Star Today Reporter]
