The group BTS has secured the top spot in the star brand reputation analysis based on big data for April 2025.
The Korean Corporate Reputation Research Institute measured a total of 274,892,423 star brand big data from March 29, 2025, to April 29, 2025, analyzing consumer behavior to assess participation index, media index, communication index, and community index for star brands. This represents a 0.28% increase compared to the 274,114,511 star brand big data from March.
The brand reputation index is a metric created through brand big data analysis, revealing that consumers' online habits significantly influence brand consumption. The star brand reputation analysis can measure the relationship between consumers and star brands, positive and negative evaluations, media interest, and the level of consumer engagement and communication.
The star brand reputation analysis targets brands in the top tier of brand reputation, analyzing relationships with consumers through a big data reputation algorithm for entertainers, singers, trot singers, drama actors, movie actors, boy groups, girl groups, and sports figures. The detailed indicators of the star brand reputation index include a weighted recommendation index.
The top 30 star brand reputation rankings for April 2025 are as follows: BTS, Lim Young-woong, BLACKPINK, Lee Jung-hoo, BIGBANG, IVE, Son Heung-min, Lee Byung-hun, Yoo Jae-suk, SEVENTEEN, Park Hyung-sik, Kim Yeon-koung, Son Seok-koo, Ryu Hyun-jin, Kim Jong-min, aespa, PSY, Kim Jong-kook, Cha Eun-woo, Choo Sung-hoon, Kang Daniel, SHINee, Lee Chan-won, (G)I-DLE, Kim Do-young, Lee Jung-jae, Byun Woo-seok, Oh My Girl, NCT, Go Yoon-jung.
BTS, which ranked first in brand reputation, has a participation index of 196,869, media index of 2,214,824, communication index of 2,711,976, and community index of 3,515,486, resulting in a brand reputation index of 8,639,155. This is a 19.99% increase compared to the brand reputation index of 7,200,106 in March.
In 2nd place, Lim Young-woong's brand has a participation index of 1,245,536, media index of 2,235,868, communication index of 2,206,464, and community index of 2,158,823, resulting in a brand reputation index of 7,846,690. This is a 12.99% increase compared to the brand reputation index of 6,944,819 in March.
In 3rd place, BLACKPINK (Jisoo, Jennie, Rosé, Lisa) has a participation index of 117,067, media index of 1,051,287, communication index of 2,694,923, and community index of 2,321,176, resulting in a brand reputation index of 6,184,452. This is a 6.48% decrease compared to the brand reputation index of 6,612,870 in March.
In 4th place, Lee Jung-hoo's brand has a participation index of 995,131, media index of 1,376,365, communication index of 1,721,664, and community index of 1,956,062, resulting in a brand reputation index of 6,049,222. This is a 101.75% increase compared to the brand reputation index of 2,998,381 in March.
In 5th place, BIGBANG (G-Dragon, Taeyang, Daesung) has a participation index of 118,163, media index of 1,246,394, communication index of 2,269,140, and community index of 2,411,626, resulting in a brand reputation index of 6,045,322. This is a 2.49% decrease compared to the brand reputation index of 6,199,870 in March.
Korean Corporate Reputation Research Institute Director Koo Chang-hwan stated, "According to the star brand reputation big data analysis for April 2025, BTS (RM, Jin, Suga, J-Hope, Jimin, V, Jungkook) ranked first. The BTS brand rose to the top with a solid fandom and unique music. The 2nd place Lim Young-woong brand maintained its position by maximizing consumer touchpoints through various channels. The 3rd place BLACKPINK brand expanded communication with fans through the active activities of its members. The 4th place Lee Jung-hoo brand received a warm response from consumers while performing in Major League Baseball in the U.S. The 5th place BIGBANG brand has become a legend beyond being an icon," he analyzed the brands.
He continued, "Analyzing the star brand category for April 2025, the star brand big data increased by 0.28% compared to the 274,114,511 star brand big data from March. A detailed analysis shows that brand consumption increased by 12.69%, brand issues decreased by 0.97%, brand communication increased by 0.14%, and brand diffusion decreased by 1.29%," he analyzed the reputation.
The top 100 star brand reputation analysis for April 2025 includes BTS, Lim Young-woong, BLACKPINK, Lee Jung-hoo, BIGBANG, IVE, Son Heung-min, Lee Byung-hun, Yoo Jae-suk, SEVENTEEN, Park Hyung-sik, Kim Yeon-koung, Son Seok-koo, Ryu Hyun-jin, Kim Jong-min, aespa, PSY, Kim Jong-kook, Cha Eun-woo, Choo Sung-hoon, Kang Daniel, SHINee, Lee Chan-won, (G)I-DLE, Kim Do-young, Lee Jung-jae, Byun Woo-seok, Oh My Girl, NCT, Go Yoon-jung, Park Eun-bin, Lee Dae-ho, Red Velvet, LE SSERAFIM, Lee Jong-suk, Lee Young-ja, Park Hae-joon, Shin Dong-yup, Day6, Kim Min-jae, Park Ji-hyun, Ha Jung-woo, Kim Yong-bin, Park Ji-hoon, Lee Dong-wook, Faker, Park Seo-jin, Young-tak, Kiki, Kim Dong-hyun, The Boyz, Hwang Ga-ram, Park Bo-gum, TWICE, Kim Yuna, BTOB, Kim Hye-soo, Jung Hae-in, Seo Jang-hoon, Han Ji-min, Song Ga-in, Car the Garden, Kim Sook, Lee Je-hoon, Sung Si-kyung, Jang Yoon-jung, Jung Dong-won, EXO, Go Soo, Ryu Jun-yeol, Hyun Bin, Park Bo-young, Yoon-ha, Hwang Jung-min, Seo Kang-joon, Jang Min-ho, Noh Hong-chul, Yang Hyun-jong, Kim Hee-chul, Hats to Hearts, Lee Joon-hyuk, Gong Yoo, Park Jin-young, Ahn Jung-hwan, BIBI, Kang Ho-dong, Kang Ha-neul, Ju Ji-hoon, Yang Eui-ji, Ma Dong-seok, Choi Jung, Kang Dong-won, Ki-an 84, Yoo Hae-jin, Song Ji-hyo, Stray Kids, Park Seo-joon, Jung Eun-ji, Lee Kyung-kyu, Choo Young-woo.
[Kim So-yeon, Star Today Reporter]
