Chanel ambassador Jennie has been selected as the model for the 'Chanel 25 Handbag Campaign.'
The French luxury brand Chanel announced on the 25th that "Jennie has been selected as a campaign model alongside Dua Lipa, who was chosen as the model for the Chanel 25 Handbag Campaign last January."
Jennie, a representative member of the K-pop girl group BLACKPINK, has been active as a Chanel ambassador since 2017. She continues to collaborate with Chanel, adding her own style and energy to the brand's latest creations.
The photos from the 'Chanel 25 Handbag Campaign' featuring Jennie were taken by photographer David Sims. The minimalistic atmosphere highlights Jennie's captivating visuals and the modern charm of the Chanel 25 handbag. It is a perfect meeting of 'human Chanel' Jennie and the 'Jennie Pick' Chanel 25 handbag.
Designed to accompany you in every moment of daily life, this bag combines style and practicality while boasting a flexible and lightweight feel. The quilting, leather-woven chain, and multiple pockets express the house's iconic codes with a relaxed and free-spirited sensibility. The Chanel 25, available in black leather, denim, or bright colors, can be styled in various ways as a shoulder bag or tote bag.
The campaign video was shot by the award-winning director Gorden von Steiner, showcasing an aesthetic inspired by the music video following the first campaign video featuring Dua Lipa. Jennie moves through the vibrant streets of Manhattan and a photo studio, set to the tune of Fine Young Cannibals' hit song 'She Drives Me Crazy,' in rhythm with her own style.
Through this campaign, Jennie introduced the Chanel 25 handbag as "a symbol of free movement. It fits various situations and lifestyles, offering high versatility and comfort, while allowing me to express my own style in a unique way." She added, "It's the perfect bag that can be carried lightly and comfortably in everyday life, especially practical when going abroad or working," expressing her affection by saying, "Chanel gives me positive inspiration and energy as someone who loves fashion."
The Chanel 25 Handbag campaign video can be viewed on Chanel's official website and social media.
Meanwhile, Jennie, who has captivated the world as a solo artist, will embark on the BLACKPINK world tour in the second half of the year.
