Jang Wonyoung of IVE, the 'MZ Wannabe Icon', continues to boast remarkable popularity.
Since her debut, Jang Wonyoung has gained immense popularity with her unique star quality, and in 2024, she sparked a positive syndrome in South Korea with the catchphrase 'Lucky Vicky'. Riding this wave, she was recently selected as the new advertising model for Woori Bank, securing a spot in the financial sector as a symbol of trust and a popularity indicator for top stars, drawing public attention.
It has become an era where everything related to Jang Wonyoung, from books to fashion and makeup, is a hot topic, to the extent that the phrase 'Jang Wonyoung Era' has emerged. In this context, Jang Wonyoung continues to shine in 2025, not only in her main career of music but also in various broadcasts, as an ambassador, and as a magazine cover model, showcasing her remarkable versatility.
◆ The Fashion World is 'Wonyoung-holic'... Dominating Magazine Covers
With her tall stature, perfect proportions, and delicate features, Jang Wonyoung is recognized as a representative visual member of K-pop and is receiving enthusiastic calls from prestigious fashion magazines both domestically and internationally.
Just this year, she has graced the covers of various fashion magazines, including the February digital cover of 'Cosmopolitan', the March issue of 'Vogue Korea', the April issue of 'Grazia China', and the April issue of 'Dazed Korea', perfectly embodying diverse styles and solidifying her status as a fashion icon.
Since 2021, Jang Wonyoung has been an ambassador for the Italian luxury fashion brand 'Miu Miu', and recently attended the 'Miu Miu' 2025 F/W collection fashion show at Paris Fashion Week, showcasing her presence. Dressed in a 'cowgirl' concept outfit, she radiated an unreal visual charm, embodying the allure of 'human Miu Miu' and capturing the spotlight in the global fashion scene.
◆ Two Consecutive Months at the Top of Girl Group Individual Brand Reputation... Total Buzz
Jang Wonyoung is known as a 'box office guarantee' who drives high viewership and buzz whenever she appears on broadcasts. Proving this, after appearing on tvN's 'You Quiz on the Block' in January, she ranked first in the third week of January in the non-drama participant buzz category announced by Good Data Corporation's FUNdex, and the book 'The Words of the Translated Buddha' mentioned by Jang Wonyoung on 'You Quiz' saw a staggering 76-fold increase in sales (based on Kyobo Bookstore) after the broadcast.
Moreover, Jang Wonyoung ranked first in the individual brand reputation of idols and girl groups announced by the Korean Corporate Reputation Research Institute in February 2025 and in the girl group individual brand reputation in March 2025. She successfully maintained the top spot in girl group individual brand reputation for two consecutive months, solidifying her overwhelming buzz by excelling in various indicators measuring public interest.
◆ Solo Lyricist → Title Track Lyricist... Not Missing 'Main Job Moments'
While creating a fulfilling year, Jang Wonyoung is not neglecting her main career. She has participated in writing lyrics for IVE's album tracks such as 'Mine', 'Shine With Me', 'OTT', and 'Blue Heart', expressing the team's unique emotions. Recently, she challenged herself to write lyrics for the title track 'ATTITUDE', released on the 3rd of last month.
'ATTITUDE' conveys the 'IVE way of thinking' that the only thing one can change in an unchangeable situation is their attitude, encouraging a cheerful acceptance of circumstances. Jang Wonyoung expressed this in lyrics alongside lyricist Seo Ji-eum, who contributed to building IVE's narrative of narcissism, receiving enthusiastic praise from listeners both domestically and internationally, and leading explosive popularity with her signature move, the 'Wonyoung Turn', which is a key choreography of 'ATTITUDE'.
Jang Wonyoung, who gained attention for her outstanding skills and remarkable appearance at a young age, earning the nickname 'God+Baby' (갓기), has now grown into an irreplaceable 'MZ Wannabe' with a positive mindset and upright attitude, inspiring many with 'Lucky Vicky'. As she continues to make a strong impact across various fields in 2025, anticipation builds for how Jang Wonyoung will once again capture the public's heart this year.
Meanwhile, IVE, to which Jang Wonyoung belongs, will hold their third fan concert 'IVE SCOUT' at the KSPO Dome (formerly the Gymnastics Arena) in Olympic Park, Seoul, on April 5 and 6, meeting with fans.
[Lee Da-kyum, Star Today Reporter]
