Chef Choi Gang-rok's restaurant, Neo, closed down last December.
The restaurant, which had been loved by many with 20,000 reservations, suddenly closed, leading to various speculations. However, it has been reported that the closure is “not due to broadcasting activities or rental issues.” There are also rumors that Chef Choi Gang-rok plans to open a new establishment.
Chef Choi Gang-rok gained popularity as the winner of Olive's 'Master Chef Korea' Season 2 in 2013, showcasing his unique way of speaking, such as “But now, with basil,” which created memes online. He also drew attention with his quote “It’s me, perilla oil” on the Netflix cooking competition show 'Chef's Table: Culinary Clash.'
Currently, he is appearing on JTBC's variety show 'Please Take Care of My Refrigerator,' and starting from the 22nd, he will meet viewers on the Netflix cooking talk show 'Subjective Restaurant.'
'Subjective Restaurant' is a program where Chef Choi Gang-rok and YouTuber Moon Sang-hoon create one-of-a-kind subjective dishes without a set menu, featuring a new guest each week. The restaurant owner, Chef Choi Gang-rok, pours his heart into the cooking after receiving a subjective order form filled with the guest's unique personality and story.
