With the global success of the Netflix series ‘Severe Trauma Center’, Joo Ji-hoon's market value is skyrocketing. His previous works have re-entered various OTT charts, allowing fans to feel the ‘Joo Ji-hoon Syndrome’.
After the release of ‘Severe Trauma Center’, ‘Lighting Store’ and ‘Dominion’ climbed back to 2nd and 3rd place on Disney Plus’s ‘Today’s Top 10 in Korea’.
The Wave original film ‘Gentleman’ has entered the top spot on Wave’s ‘Today’s Top 20’. When the ‘Severe Trauma Center’ craze peaked, Wave featured Joo Ji-hoon’s debut work ‘Goong’ on its main screen.
Additionally, the film ‘The Unofficial Operation’ and the 2015 SBS drama ‘Mask’ have made it to the Netflix Korea TOP 10 in the movie and series categories, respectively.
Moreover, there are continuous posts in online communities about how viewers have belatedly watched Joo Ji-hoon’s standout works such as the dramas ‘Hyena’, ‘Kingdom’, and the films ‘Along with the Gods’ and ‘The Drug King’ through OTT platforms.
The buzz around ‘Severe Trauma Center’ is not limited to the content market but is spreading across various fields. Recently, McDonald's Korea posted content on its official Instagram featuring a scene where the character ‘Baek Kang-hyuk’ eats a ‘McMorning’ with hash browns. Elements of the characters from the work are being reinterpreted and repurposed, generating various trends and memes.
Since its release, ‘Severe Trauma Center’ has swept all domestic and international indicators, maintaining its position in the TOP 10 of the non-English category of global TV shows on Netflix’s ‘Tudum’ for three consecutive weeks, indicating a potential long-term global success.
Joo Ji-hoon will make a special appearance in the Channel A drama ‘Witch’, which premieres on the 15th at 9:10 PM, due to his connection with director Kim Tae-kyun from the film ‘The Drug King’.
