The short-form drama ‘Hello, Brothers’ is setting a new record for Korean short-form dramas.
The short-form drama ‘Hello, Brothers’, presented by the specialized production company New Universe, has risen to the top of the global rankings.
‘Hello, Brothers’ is captivating audiences worldwide through the global short-form drama platform DramaWave, and according to research by the global market research firm DataEye, it has recently achieved the number one spot in global rankings and second place overall for the week, garnering significant attention.
‘Hello, Brothers’ tells the story of Namgoong Byeol, who was adopted by the Namgoong family, and after being stripped of everything by her biological daughter Namgoong Dal, she participates in the ‘Byeol Sleep Project’ and falls into a sleep state for 30 years, during which hidden truths are revealed. The dramatic storyline and the actors' performances are particularly captivating the audience.
New Universe, founded by CEO Jeong Ho-young, who previously served as the head of Korea's first short-form drama platform Top Reels, is gaining significant attention for its successful global response, especially being recognized for its high quality in the Chinese market with ‘Hello, Brothers’.
As the short-form drama market emerges as a new format of content in the global market, Korean short-form dramas are making significant achievements, drawing attention to their future growth and prospects.
Meanwhile, New Universe, as a leading domestic production company, is set to represent Korea at the ‘1st Global Short-form Drama Brand Conference’ to be held in Shanghai, China on the 26th.
[Geum Bit-na, MK Sports Reporter]
