'Shopping' has captured both viewership ratings and popularity.
The ENA Monday-Tuesday drama 'Shopping' (written by Ahn So-jung, directed by Oh Gi-hwan), which premiered on the 21st, showcased its true value as a 'high-quality action thriller' with high-density action, solid direction, and the immersive performances of actors such as Yeom Jeong-ah, Won Jin-ah, Choi Young-jun, and Kim Jin-young. With its shocking setup, stormy developments, and heavy messages, it has struck a chord with viewers, drawing their attention.
In particular, 'Shopping' deeply portrays the tragedy faced by children who are denied existence by adults wanting only the 'perfect child', going beyond the sensational subject of illegal adoption cartels and leaving a lasting impression. As proof of this, the viewership rating for the third episode recorded 2.3% nationwide and 2.7% in the metropolitan area, with the peak rating reaching 3.0% in the metropolitan area and 2.5% nationwide (based on Nielsen Korea's paid households), continuing its upward trend.
It also achieved overwhelming results in popularity indicators. According to Good Data Corporation, it ranked first in the TOP 10 drama TV and OTT search responses for the fourth week of July, and in the TOP 10 keywords for drama cast members, Kim Jin-young, Lee Na-eun, Won Jin-ah, Choi Young-jun, Yeom Jeong-ah, Ahn Ji-ho, and Oh Seung-jun occupied the top seven spots, proving its dominance in popularity. Furthermore, in the TOP 10 drama issue keywords, 'Shopping' characters ranked first, solidifying its hot popularity.
With developments that exceed expectations each episode and a dark yet shocking setup, 'Shopping' is captivating viewers at home. The compelling performances of actors like Yeom Jeong-ah and Won Jin-ah, combined with stylish action, have received positive reviews, raising anticipation for what stories 'Shopping' will bring to shake up the home theater next.
ENA's Monday-Tuesday drama 'Shopping' is an action thriller depicting the desperate survival and revenge of children who were abandoned by their adoptive parents and barely survived on the brink of death. The fifth episode will air on August 4 at 10 PM and will also be available on the OTT platform Tving.
[Kim So-yeon, Star Today Reporter]
