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Selling Children? 'I-Shopping' Sees Rising Ratings with Shocking Developments

KIM Soyoun
Input : 
2025-07-24 17:50:46
‘I-Shopping’. Photo | ENA
‘I-Shopping’. Photo | ENA

'I-Shopping' has drawn intense reactions from viewers with its shocking developments.

The ENA Monday-Tuesday drama 'I-Shopping' (written by Ahn So-jung, directed by Oh Gi-hwan), which premiered on the 21st, revealed the tragic reality of children being refunded by their parents and the hidden truths surrounding it, providing explosive immersion.

The second episode surpassed a nationwide and metropolitan area rating of 2.0%, with the peak rating reaching 2.6% in the metropolitan area and 2.5% nationwide (based on Nielsen Korea's paid households), setting a new record for itself.

'I-Shopping' maximized tension with its shocking premise of buying and selling children abandoned by their parents and an illegal adoption cartel where 'if you don't like the child, you can return them for free' in an unimaginable world.

In the first episode, the chilling duality of Kim Se-hee (played by Yim Jung-ah), a celebrity doctor loved and respected by the public and the chairman of a large hospital, was revealed, shocking viewers. Se-hee, who runs the illegal adoption business 'I-Shopping' targeting the upper class, displayed a mad desire to create the 'perfect child,' capturing attention. Her treatment of children as mere objects and her attempts to manipulate even her own daughter left a lasting impression of the drama's world.

Meanwhile, after being refunded by her parents, Kim Ah-hyun (played by Won Jin-ah) was rescued by Woo Tae-sik (played by Choi Young-jun) and faced the cruel truth that the real reason she was abandoned was 'quality dissatisfaction.' To make matters worse, her only guardian, Tae-sik, became unaccounted for while trying to rescue the newly refunded child, Choi Si-woo (played by Kang Ji-yong). In the second episode, Ah-hyun decided to no longer hide or run away, but to take revenge on the parents and organization that made them this way.

The children, having learned the cruel secret hidden behind 'refunds,' confronted the organization trying to eliminate them. The thrilling chase with the human weapon Jung Hyun (played by Kim Jin-young), who absolutely obeys Se-hee's orders, and the children's attempts to approach So-mi's (played by Lee Na-eun) adoptive father to uncover the identity of the final boss provided intense thrills. As the children's counterattack begins in earnest, anticipation for future developments is rising.

ENA's Monday-Tuesday drama 'I-Shopping' will air its third episode on the 28th at 10 PM and can also be found on the OTT platform Tving.

[Kim So-yeon, Star Today Reporter]

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